by Sheila Olson March 5, 2016March 5, 2016 It’s a new year—and for small business owners, that means new goals to achieve: More leads, more sales, more return customers, whatever your metrics for success happen to be. If you’re like many small business owners, however, you don’t have the budget (or the time) to devote … Continue reading How to Market Your Small Business on a Budget
What’s the formula for PPC success? Columnist Jacob Baadsgaard has tips on how to significantly expand your market share without wasting your ad spend. Jacob Baadsgaard on March 4, 2016 Pay-per-click advertising is all about buying online market share. People are searching online for something relevant to your business, and you pay to show … Continue reading How To Grow Online Market Share Without Increasing Your PPC Budget
by Ray Wang March 3, 2016 Follow @SmarttCanadaMarch 3, 2016 Now with digital marketing, effective market research is no longer limited to big companies with big budgets. Small and medium-sized companies can also perform extensive market research using free or affordable digital tools. To help small businesses conduct market research using effective digital tools, here … Continue reading 11 Free Tools You Should Use for Effective Online Market Research
by BusinessVibes March 3, 2016 Follow @businessvibesMarch 3, 2016 Marketing your business effectively has never been an easy task, but in 2016, things are seemingly more difficult than ever before. Not only are there increasing amounts of competition in almost every industry, but also there are also more ways than ever before to market your … Continue reading How to Market Your Small Business Effectively in 2016
Customers are at the heart of what successful businesses do. Columnist Mary Wallace discusses why we need to harness the power of data and technology to better understand our customers and respond to their needs. Mary Wallace on March 1, 2016 Customers are the heart and soul of every successful business. It’s been that … Continue reading How To Market Successfully In A Digital World? Put Customers’ Needs First.
by Wendy Marx February 24, 2016 Follow @wendymarxFebruary 24, 2016 Believe it or not, it’s been five years since the birth of Snapchat! Maybe that doesn’t mean anything to you if you’ve never heard of Snapchat. After all, Snapchat’s largest demographic is made up of 18-29 year-olds. Likely, if you’re a B2B owner or marketer, … Continue reading How to Market Your B2B On Snapchat the Grownup Way
by Sunil Bagai February 4, 2016 Follow @ZenithtalentFebruary 4, 2016 Sales and marketing have evolved into business development. Why shouldn’t recruiting mature into talent acquisition development? It’s difficult to pinpoint when organizations started using the term “business development.” Some historians tie the concept to the young enterprise models spawned by the Industrial Revolution. Others, perhaps … Continue reading Candidates Are Customers: Don’t Just Market Open Positions, Sell Them!
by Christina Hall February 3, 2016 Follow @mychristinahallFebruary 3, 2016 It is my belief that nailing a company’s total addressable market trumps understanding its buyer personas. There has been so much talk about creating buyer personas that I think business professionals failed to consider what would happen if a buyer persona was created for the … Continue reading Why Nailing Your Total Addressable Market is Key to Sales Success
by BusinessVibes January 31, 2016 Follow @businessvibesJanuary 31, 2016 Regardless of the size of your business, using digital marketing techniques is an important aspect of building your customer base and advertising your products and services. In today’s age of digital products and technology, it’s vital for any business, whether online or offline, to build and … Continue reading 6 Ways to Effectively Market Your Small Business Online
by ZOG Digital January 25, 2016 Follow @zogdigitalJanuary 25, 2016 Global spending on media is on the rise. McKinsey & Company predicts it to surpass 2 trillion in 2019 due to digital advertising’s 16.1 percent compound annual growth rate (CAGR). For brands looking to maximize profitability and establish awareness as a market leader, every dollar … Continue reading Informed Budget Decisions Earn Market Share
