Tag Archives: Market

How To Market Your Products On Pinterest

Eric HammisOctober 27, 2015 So in our last blog post, we discussed some tips on how to use Snapchat as a part of your digital marketing plan. Going along that same line, we wanted to discuss another new digital marketing tool, and that’s Pinterest. Yes, I know, Pinterest isn’t exactly “new”, but when compared to … Continue reading How To Market Your Products On Pinterest →

Integrating Market Research Into Your Product Development Process

Product Management

by Elisabeth Mischel, October 21, 2015 CPG companies produce an estimated 20,000 new products each year to keep up with increasing consumer demands. Growth requires a constant stream of new ideas, product updates and whole new category innovations. Without input from the market, it’s nearly impossible to ideate, test, and manufacture winning products at the … Continue reading Integrating Market Research Into Your Product Development Process →

So You Want To “Market On Reddit”

Want to make Reddit a part of your digital marketing strategy, but not sure how? Check out columnist Brian Patterson’s handy guide for entering the world of Reddit. Brian Patterson on October 1, 2015 A memo hit your desk, an email dropped into your inbox, or the idea popped into your head: We need to … Continue reading So You Want To “Market On Reddit” →

How Long Before Your Market Cuts The Cord?

Strategy

Angela Hausman, PhDSeptember 29, 2015 Are you still tied to a cord? More and more folks are cutting the cord — the one connecting them to a cable or satellite box and serving up hundreds of channels they never watch. Smart media companies, like CBS and HBOGo, are poised to capitalize on Internet media with … Continue reading How Long Before Your Market Cuts The Cord? →

How to Break Into the Instagram Market

Instagram Marketing

Tanya KnowlesSeptember 28, 2015 With over 300 million active users, much more than that of Twitter, this social networking website has become one of the most powerful weapons of internet marketers today. Confused? I am talking about Instagram. “Over the past four years, what began as two friends with a dream has grown into a … Continue reading How to Break Into the Instagram Market →

Top 7 Ways To Market Your Business With Pinterest

Pinterest Tools

Tanya KnowlesSeptember 25, 2015 Pinterest is: Filled with women audience. Only suitable for food and wedding content. Not just as big as the other social networks. Just like Google Buzz, only to buzz away over time! ALL WRONG! Let’s bust the above myths with a couple of real facts that might change your notion about … Continue reading Top 7 Ways To Market Your Business With Pinterest →

Businessweek Investigation Sheds Light On Giant Market For Fake Web Traffic

Marketing Guide

A first-hand look at the ecosystem swirling around bot traffic. Ginny Marvin on September 24, 2015 Just ahead of Advertising Week in New York, Bloomberg Businessweek’s cover story takes a first-hand look at the market for fake digital traffic across the Web. It’s a juicy story worth reading, with details about why the advertiser’s dream of being … Continue reading Businessweek Investigation Sheds Light On Giant Market For Fake Web Traffic →

Want Big Sales This Holiday Season? Target the Corporate Gift Market

Retail Marketing

Gail OliverAugust 27, 2015 If you really want to guarantee big sales this holiday season, one market you’ll want to consider targeting is the corporate market, and you will want to start preparing for it now. According to a report from the Advertising Specialty Institute (ASI), last year companies were planning to spend $ 43 … Continue reading Want Big Sales This Holiday Season? Target the Corporate Gift Market →

In Today’s Overheated Market, Control Risk in Your Retirement Portfolios with Sound Valuation

Business Security

Chuck CarnevaleAugust 24, 2015 Introduction Investing money in anything is never without risk. When investing in liquid investments, prices can and do fluctuate daily. Importantly, all liquid investments can fluctuate in price, and that includes both stocks and bonds. I mention this because price volatility, especially when investing in common stocks, represents one of the … Continue reading In Today’s Overheated Market, Control Risk in Your Retirement Portfolios with Sound Valuation →

Snapchat, Periscope, Imgur and Yummly: 4 New Ways Brands Can Market to Their Customers

Marketing Tools

Liz PapagniAugust 21, 2015 It’s getting harder and harder to reach your audience on cluttered apps and social media sites like Facebook, especially without big advertising budgets. So what’s a marketer to do? The first step is to know your target customers well. Where are they online? What type of content engages them? Where do … Continue reading Snapchat, Periscope, Imgur and Yummly: 4 New Ways Brands Can Market to Their Customers →