Rather than focusing on your products or services, contributor Matt Zilli suggests you’ll be most successful if you demonstrate to customers that you share their values. Matt Zilli on February 12, 2018 For decades, marketing has been a volume-driven game — more emails, more ad placements and bigger billboards. The goal, of course, is … Continue reading The power of shared beliefs: Market what you believe, not only what you do
Nick Leffler — January 12, 2018 Follow @exprance — January 12, 2018 Growing a business from nothing is one of the biggest challenges of a lifetime. That’s why so few businesses actually succeed past their first year. When you’re just starting out, nobody knows you. It’s your job to change this. Quora marketing is a … Continue reading Quora Marketing: Use It To Connect With People & Market Your Business
As traditional retailers continue to struggle, columnist Evan Magliocca explains why it’s a unique opportunity for smaller brands to prosper amid the wreckage. Evan Magliocca on January 10, 2018 Recent retail news headlines have been focusing on two major areas: the apparent death-knell of traditional retail stores and the market shift of customers to … Continue reading How independent retailers can thrive in a volatile market
Nick Whitmore — December 13, 2017 Follow @ContentWritingo — December 13, 2017 There’s a well-known moral exemplified in the tortoise and the hare fable – “slow and steady wins the race.” The same is true in ecommerce marketing. Customers aren’t always easy to engage — the average cart abandonment rate is 69.2%. It takes persistence … Continue reading 10 Ways To Market Your Ecommerce Site
Karen Cordaway — December 8, 2017 — December 8, 2017 There are many ways to market online. According to Entrepreneur.com, when you’re looking to get started with marketing on social media, deciding your goals, taking your resources into account, knowing your audience and creating stellar content are some of the essential steps to get started. … Continue reading 4 Key Steps to Market Online and Attract More Clients
John Rampton — November 20, 2017 — November 20, 2017 Since 2010, the Saturday after Thanksgiving, and sandwiched in between Black Friday and Cyber Monday. It is dedicated to supporting small and local businesses across the country. Launched by American Express, the idea behind Small Business Saturday is to helps communities thrive. The day encourages … Continue reading How to Market Your Business for Small Business Saturday
Doug Ehrenkranz — October 25, 2017 — October 25, 2017 ashlinbpg / Pixabay Being an executive in the job market can be a long and harrowing journey, especially if you’re dealing with a non-compete clause keeping you from certain positions for up to a year. Competition for the jobs you want is high, the supply … Continue reading 5 “Watch-Outs” for Executives in the Job Market
Laura Patterson — October 17, 2017 Follow @LauraVEM — October 17, 2017 Ideas for new markets to serve can come from Marketing and anywhere externally or internally, e.g. best customers or a partner, a member of the C-Suite, and Sales or Customer Support departments. If sales are flagging or if your revenue goal is especially … Continue reading Are You Really Ready to Enter a New Market?
Evelyn Timson — October 17, 2017 Follow @Aspect_FandV — October 17, 2017 It has often been said of the internet that content is king. Create fabulous content and it will get noticed by savvy and eagle eyed content consumers and spread across social media like wildfire, garnering you a bucket load of brand exposure in … Continue reading How to Avoid Orphan Video Content With Effective Market Activation
Mary DavenPort — October 2, 2017 — October 2, 2017 FotografieLink / Pixabay As of 2016, tech industry turnover rate was 560,250 professionals per month, reaching a ten year high in the United States. With no sign attrition will naturally decrease, organizations are compelled to consider hiring and retention strategies that prevent the expensive turnover … Continue reading Keeping Employee Attrition Rates Low in a Tight Market
