Laura Patterson April 19, 2021 If there is a market for what you sell, it won’t be long before you face competition, if you don’t already. The key to long-term success is to stay ahead of the pack. While you may be achieving double-digit revenue growth, measuring market share requires answering these three key questions: … Continue reading Your Competitors are Gaining Market Share – How About You?
Rosie Harman April 6, 2021 Long gone are the days when HR managers used to rely on recruitment agencies to help them acquire new talents. It’s a new age now! Therefore, using old traditional techniques will do no good for the companies. They must adapt to the changing trends. Otherwise, they may never be able … Continue reading 5 Effective Ways to Attract Top Talent in a Highly Competitive Job Market
Devansh Khetrapal March 23, 2021 They say you don’t need to push people where you need to be, you have to meet them where they are. That pretty much sums up any form of marketing. But as true as that may be, we all know it’s easier said than done. As of 2021, there are … Continue reading YouTube Video Marketing in 2021: How to Rise in a Ruthless Market
Laura Bailey-Wickins March 17, 2021 Business owners around the world are asking themselves this very question: should I market my B2B company on LinkedIn? Well, let me start off this article with a few facts: So my simple answer to this question is a resounding yes. The platform has evolved since its inception in 2002. … Continue reading 3 LinkedIn Lead Gen Tools Ideal for B2B Companies to Market Themselves
Karen Repoli February 24, 2021 If you think your industry will not be affected by the video craze, think again. Video is all hot, both for big brand names as well as solopreneurs. YouTube is the number two search engine behind Google and experts predict that 82% of all internet traffic by 2021 will come … Continue reading 3 Easy Ways to Use Video to Market Your Business
Dana Kachan February 14, 2021 It’s a simple guide for marketers and product creators aimed to help you navigate MVP marketing. Here I’m sharing my experience-based practices and approaches. You could often hear that a minimum viable product isn’t a product but a process. It’s very true. A minimum viable product is an idea deployed … Continue reading Insider Tips: How to Market a Minimum Viable Product to Maximise Engagement
Suzanne Wentley December 23, 2020 Your customers are all unique individuals at different stages of the buying process, and your outreach efforts should take this into account. To send effective messages to your different customer groups, you’ll need to leverage email segmentation. This process allows you to refine your messaging and images for the unique … Continue reading Using Market Segmentation: Online Shopping Marketing Trends That Work
Laura Patterson December 10, 2020 Using real examples from our work, each episode of One Good Idea provides a smart business tip to help you grow. This episode is based on work with a customer who developed a software product that is now part of a well-established highly competitive market that wants to grow. … Continue reading How to Carve Out a Future in an Established Market
Daniel Rosehill November 23, 2020 geralt / Pixabay Finding time to market oneself as a freelancer can be difficult at the best of times, although few would argue that it’s an essential part of the job. Unlike those working in-house, freelancers have to do it all themselves?—?all of the time. There’s no marketing team to … Continue reading The Key Time to Market Yourself as a Freelancer — And Why
Jock Breitwieser October 9, 2020 Are you planning to use videos in your social media marketing campaign? Many companies use short videos to promote their new products and engage their market due to their effectiveness. If you want to use this strategy, you should determine what works best for your brand. The demand for video … Continue reading 5 Top Kinds of Social Media Videos You Can Create in 30 Minutes to Increase Your Engagement – And 3 Ways to Market Them
