Daniel Hopper — May 15, 2020 Welcome to another Blog. This week, I am going to discuss ten ways you can market your business online for free… or little cost. I will mention some programs that for a small investment can make your job easier and help you produce better marketing content. 1. Website A … Continue reading How to Market Your Business Online for Free! (Or Little Cost)
Ad Market Holds Steady In February, The Last ‘Normal’ Month For A While by Joe Mandese @mp_joemandese, March 31, 2020 Call it the calm before the advertising cuts storm, but the most recent data on the U.S. advertising marketplace shows it holding steady through February. With a market index of 170, the U.S. Ad Market … Continue reading Ad Market Holds Steady In February, The Last ‘Normal’ Month For A While
How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis by Laurie Sullivan , Staff Writer @lauriesullivan, March 25, 2020 About half of consumers continue to stock up on essential items, with 78% acknowledging that it makes them feel safer. To 85% of those Americans, brand names no longer matter as long as they find the … Continue reading How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis
Jeff Previte — March 23, 2020 Launching a marketing campaign without knowing your audience is like shooting into the dark. You have no clear target and no concept of what success actually looks like. This is why your target market is so important to your business. What Is a Target Market? via GIPHY The term … Continue reading How to Define Your Target Market
Elliot Begoun — February 20, 2020 Canva.com What if there was a different way to scale a natural product brand effectively? What if you didn’t have to raise vast amounts of money only to give much of it away in the form of trade spend? What if you didn’t need to build a large organization … Continue reading A Different Path to Market
Srinidhi Rao — February 12, 2020 The gig economy is empowerment. This new business paradigm empowers individuals to better shape their own destiny and leverage their existing assets to their benefit. -John McAfee, Founder of McAfee Last year the global Gig Economy reached USD 4.5 Trillion. The rise of the Gig Economy has been catapulted … Continue reading The Rise of Digital Two-Sided Labor Market Places and the Future of Work
Kevin Payne — February 7, 2020 Freelancing is rapidly gaining more traction – in fact, by 2027, over 50% of the entire US workforce is projected to engage in freelancing, whether part-time or full-time. And if you’re reading this now, you might either be a freelancer yourself or are trying to break into the gig … Continue reading 7 Ways to Market Yourself as a Freelancer Like a Pro
Dana Kachan — January 18, 2020 The product development journey is a challenging path with lots of pitfalls. Both product startups and medium-sized businesses face them in spite of the years of experience in the industry. Life-long learning philosophy finds its place here. The err is human, all of us make mistakes, but we also … Continue reading Product Strategy: How to Find Your Product Market Fit
Erin McDonald — January 18, 2020 Looking to learn how to market a new business online? To start, there are two main categories. They comprise of paid advertising and organic marketing. Typically, you don’t choose one or the other, but rather a mix of the two. What are these options and how do they work? … Continue reading How to Market a New Business Online
Uri Haramati — November 27, 2019 Follow @uriharamati The SaaS industry is now worth $ 116 billion worldwide. According to Analytical Research Cognizance, the market will grow at a compounded annual growth rate of 21% until 2023. Gartner predicts that combined revenue from SaaS companies will hit $ 278 billion within three years. Capterra, one … Continue reading How Product Teams Can Differentiate in the Crowded Enterprise SaaS Market
