Lyudmila Kovalenko August 6, 2021 You can’t launch an advertising campaign and build a marketing strategy without sufficient information — it’s a business risk. Successful marketing research will help launch products that are interesting to the audience. It’s not always low-cost to do research, but to enter the market with a product that the consumer … Continue reading How to Do Market Research
TikTok Taps Vimeo To Go After SMB Market by Laurie Sullivan , Staff Writer @lauriesullivan, July 19, 2021 Google, Microsoft, and Facebook built a community of small and medium-sized companies to grow their respective ad businesses. Small businesses feed Google and Facebook. Ten years ago, Ian Lurie answered the question of what percentage of Google’s ad revenue … Continue reading TikTok Taps Vimeo To Go After SMB Market
Yash Chawlani July 14, 2021 According to a report from Backlinko, 50.64% of the world’s population uses social media, regardless of age or internet access. Given the numbers and ever-rising popularity, social media’s use has expanded beyond our smartphones and laptops to marketing SaaS businesses. Needless to say, if you’re a SaaS business owner who … Continue reading How To Leverage Social Media to Market Your SaaS Business
Brian Basilico July 9, 2021 The last couple of years really taught us a bundle about business. One of the things is that everybody is getting pretty comfortable with right now is Zoom and doing remote meetings. That has also led to a bunch of people being much more comfortable working from home. Maybe they … Continue reading Need to Find and Keep Better People? Market Your Culture to Everyone!
Angela Hausman, PhD June 16, 2021 Digital marketing changed the nature of marketing and the skills required to effectively manage the day-to-day marketing operations. That means upskilling your people as well as upgrading your computers and other hardware to enhance market productivity in your operation. First, let’s take a look at the enhanced skill set … Continue reading 7 Essential IT Upgrades to Enhance Market Productivity
The Advice Economy: Next Big Market Disruptor by Brandon Murphy , June 9, 2021 As 2020 came to an end, 71% of people indicated they would focus on learning new life skills in 2021, according to research conducted by OnePoll on behalf of Affirm. The pandemic accelerated the emergence of D2C brands helping millennials and … Continue reading The Advice Economy: Next Big Market Disruptor
Susan Hunt June 2, 2021 We may have reached peak labor market insanity. I decided this after reading about a company that is giving away a $ 10,000 daily prize in a raffle for employees. They are also going to award a Barbados vacation for 4 and then a Tesla as a grand prize. The … Continue reading Have We Hit Peak Labor Market Insanity?
Laura Patterson May 27, 2021 Many of our customers are committed to successfully bringing new products to market. But they often find that it’s a daunting undertaking and sadly many new products fail. This episode of One Good Idea offers guidance for launching a new product. Product launches involve a lot of moving parts. For … Continue reading Bring a New Product to Market Without Reinventing the Wheel
Alaina Brandenburger May 25, 2021 Conducting market research is a core component of any effective marketing strategy. It not only serves as a cornerstone of your business plan, but also provides a foundation on which to build your marketing efforts. Market research gives you a better understanding of your business and your clients. The question … Continue reading How to Do Market Research and Level Up Your Business
Laura Patterson April 26, 2021 Growth remains a major mandate for most every company we work with. We are often asked for how to identify and pursue a new market and build a segmentation model. This is the focus of this One Good Idea episode. Various firms such as Gartner, PwC and KPMG have surveyed … Continue reading Off in Pursuit of a New Market. What Makes a Good Segment?
