Tag Archives: Mapping

Journey Mapping Definitions Bring Clarity

Annette Franz — September 9, 2019 Follow @annettefranz — September 9, 2019 Today’s post in an excerpt from my first book, Customer Understanding: Three Ways to Put the “Customer” in Customer Experience (and at the Heart of Your Business). The book is available on Amazon as of this morning! Transforming the customer experience (and your … Continue reading Journey Mapping Definitions Bring Clarity →

6 Reasons Why Consumer Journey Mapping Matters More Than Ever

Consumer Engagement

Carol Forden — October 26, 2017 Follow @carolforden — October 26, 2017 The consumer journey itself has changed dramatically over the past few years. The route to purchase still revolves around some key stages. Today, consumers use numerous devices to compare, share, learn and consumer information make purchasing decisions. The journey crosses some touchpoints, ranging … Continue reading 6 Reasons Why Consumer Journey Mapping Matters More Than Ever →

Mapping the new economy of micro-influence: What governments can learn from brand marketers

Branding Lessons

When it comes to social influence, governments and other public agencies have a lot to learn from brand marketers. Contributor Scott Wilkinson discusses how agencies can adapt to this new economy to win public support. Scott Wilkinson on August 29, 2017 Over the last decade, we have watched social media upend institutions and topple … Continue reading Mapping the new economy of micro-influence: What governments can learn from brand marketers →

Getting Real Business Value from Customer Journey Mapping

Customer Engagement

Joe Wheeler — April 18, 2017 — April 18, 2017 I spend a lot of time with client organizations that have invested both time and resources into mapping their customers’ journey so I have seen the gamut of touchpoint maps, emotional curves and even on one occasion, the stunning graphical portrayal of the path taken … Continue reading Getting Real Business Value from Customer Journey Mapping →

4 Keyword Mapping Goals

Keyword Research

By Larry Alton March 31st, 2017 Each page of your site has the potential for search ranking. While your overall domain will carry its own authority and relevance to particular keyword terms, it’s your individual pages that do most of the heavy lifting. You use your individual pages to target specific keyword phrases, and build up … Continue reading 4 Keyword Mapping Goals →

Mapping keywords to the buyer journey in SEO

SEO Metrics

Many marketers find keyword research difficult, but it doesn’t have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right content and measuring their effectiveness. Janet Driscoll Miller on March 17, 2017 I often teach classes on SEO, and I start my presentations off by … Continue reading Mapping keywords to the buyer journey in SEO →

Empathic Design: Mapping Your Brain, Brand, and Data

Web Optimization Guidelines

by Ben LabaySeptember 21, 2016 What’s the best way to increase conversions? Apart from basic usability fixes, aligning your messaging and design with your users’ motivations is a good bet. Problem is, discovering user motivations is one of those things that is much easier said than done. There are, however, research techniques that purport to … Continue reading Empathic Design: Mapping Your Brain, Brand, and Data →

5 Steps to Start Web UX Personas Mapping

Website User Experience

by Hansen Hunt July 29, 2016July 29, 2016 There are two web UX mapping situations you can be in: first, you have a brilliant idea and the passion to start a new business but haven’t done any sort of UX personas mapping yet. Second, you are established and have been operating your business for some … Continue reading 5 Steps to Start Web UX Personas Mapping →

Meet Terrapattern, A Mapping Search Tool For Satellite Images

SEO Tools

By Nicola Twilley, May 25, 2016 “Why don’t you click on the tennis court?” Golan Levin, an associate professor of art at Carnegie Mellon University, suggested. I was looking at a satellite image of the school’s campus in Pittsburgh, embedded in the home page of Levin’s latest online project, Terrapattern. “What you should … Continue reading Meet Terrapattern, A Mapping Search Tool For Satellite Images →

9 Ways to Improve Your Business Performance with Mind Mapping

Business Improvement

by Zoran Trajkovski April 19, 2016April 19, 2016 A Mind Map is a powerful graphic technique which provides a universal key to unlock the potential of the brain. Mind Mapping can be applied to every aspect of life where improved learning and clearer thinking will enhance human performance. Mind Mapping, which was developed in the … Continue reading 9 Ways to Improve Your Business Performance with Mind Mapping →