By Liz O’Neill, Published November 1, 2014
Creating a steady stream of content that speaks to buyers and propels them toward purchase isn’t always easy. Even if you have processes in place for understanding the content topics that resonate with your audience, it can be hard to craft them in a highly engaging format.
That’s why we created this list of templates. Built by some of the best in the industry, these templates reveal the formulas behind the best performing blog posts, eBooks, videos, social media posts, whitepapers, and more.
For HubSpot, photos on Facebook generated 53% more likes than their average post, and photos on Twitter drove a 55% increase in leads. To help other businesses reap similar benefits from incorporating images into social posts, they created a kit for creating compelling images on every social network.
To help their customers send high-performing emails, the content champions at MailChip created predesigned templates that include standout imagery, exciting formats, and winning copy formulas.
Before creating content, you need to know who you’re creating it for. This buyer persona template from Buffer is a great blueprint for identifying the perspectives, activities, questions, and needs of your target audiences.
If you’re writing online today, you need to take responsibility for optimizing your content. Brightpod’s free template, “The Beginner’s Guide to On Page SEO,” is a great guide to get you started.
If you want to produce a steady stream of content, you need to put streamlined tasks in place. These content marketing workflows provide customizable step-by-step processes for creating blog posts, eBooks, landing pages, emails, and more.
To identify what information each of your personas needs throughout the buying cycle, you need a map of what content assets you have, and who they’re serving. This step-by-step template from CMI shows you how to build one. To get a grasp on your current content situation, start with a content audit.
Check out contentauditor.com for a tool that pulls all your past content, then allows you to tag and categorize it.
To improve, marketers need to understand what digital marketing strategies worked, what didn’t, and why. Reporting is the key to answering these questions. This reporting template from DigitalSherpa will help you make a data-backed, educated analysis of your marketing reach, cost per lead, lead per channel, and much more.
Need to improve your pitch deck? This free template from Improve Presentation does the hard work for you. Get buy-in from your board, your CMO, or your team with these customized slides.
Piktochart is an online graphic generator tool with a host of beautiful infographic templates that you can customize to your own needs.
Canva, another online tool, is one of the best places to find templates for SlideShare. Their graphic library, drag and drop features, and real-time editing allow you to create a clean, professional presentation with no help from a designer.
Do you have any other favorite digital marketing templates? Share them in the comments section below.