Tag Archives: Mapping

Mapping The Customer Odyssey: Large Firms Say They’re Good At It

Mapping The Customer Odyssey: Large Firms Say They’re Good At It by Ray Schultz , Columnist, November 12, 2020 Customer journey mapping is a complicated science. But bigger firms are grasping it, judging by The Enterprise Perspective on Customer Journey Mapping, a new study by Ansira done in partnership with Ascend2. Of the enterprise companies, … Continue reading Mapping The Customer Odyssey: Large Firms Say They’re Good At It

7 Tips to Simplify & Improve Employee Journey Mapping

Jeannie Walters November 5, 2020 What is Employee Journey Mapping? If you’re familiar with customer journey mapping, then you may know more about employee journey mapping (EJM) than your realize. Employee journey mapping uses the same concepts and best practices of customer journey mapping to help you: Understand your employee experience better Provide the resources, … Continue reading 7 Tips to Simplify & Improve Employee Journey Mapping

Why journey mapping is important for companies with multiple brands

Mapping is important to see how customer jumped from one brand to another Rodric Bradford on October 2, 2020 Customer journey mapping is a key part of many marketing strategies, and it holds added value for companies that have multiple brands. “There is keen interest on how a customer moves from one brand to another,” … Continue reading Why journey mapping is important for companies with multiple brands

A Simple How-To Guide for Mapping Individual Development Plans for Employees To Help Them Bloom in Your Call Center (With Examples Along the Way)

Laura Krajewski — June 15, 2020 When I hop in the car, I almost always open Google Maps to get from point A to B. Even when I know the route, I check my phone’s map to see if there’s bad traffic or an accident that would lengthen my ETA. I lean on this guidance … Continue reading A Simple How-To Guide for Mapping Individual Development Plans for Employees To Help Them Bloom in Your Call Center (With Examples Along the Way)

Google Calls Out Mapping Challenges And How Data Contributes To Solutions

Google Calls Out Mapping Challenges And How Data Contributes To Solutions by Laurie Sullivan , Staff Writer @lauriesullivan, December 18, 2019 Rides and deliveries serve people at critical times, says Google Senior Product Manager Eli Danziger — “when the stakes are high to deliver a great product experience” from companies supporting the service. Danziger calls out … Continue reading Google Calls Out Mapping Challenges And How Data Contributes To Solutions

Outcome Mapping & Scrum: The Story of Amazing Decisions

Johannes Geske — December 13, 2019 Introduction The purpose of Scrum is to maximize product value by delivering a potentially releasable “done” increment through Sprints. While the Development Team is responsible for delivering the increment, the Product Owner is responsible for maximizing value by deciding about the content and the order of the Product Backlog. … Continue reading Outcome Mapping & Scrum: The Story of Amazing Decisions

6 Reasons Why Consumer Journey Mapping Matters More Than Ever

Carol Forden — October 26, 2017 Follow @carolforden — October 26, 2017 The consumer journey itself has changed dramatically over the past few years. The route to purchase still revolves around some key stages. Today, consumers use numerous devices to compare, share, learn and consumer information make purchasing decisions. The journey crosses some touchpoints, ranging … Continue reading 6 Reasons Why Consumer Journey Mapping Matters More Than Ever

Mapping the new economy of micro-influence: What governments can learn from brand marketers

When it comes to social influence, governments and other public agencies have a lot to learn from brand marketers. Contributor Scott Wilkinson discusses how agencies can adapt to this new economy to win public support. Scott Wilkinson on August 29, 2017   Over the last decade, we have watched social media upend institutions and topple … Continue reading Mapping the new economy of micro-influence: What governments can learn from brand marketers