Tag Archives: Mapping

6 Reasons Why Consumer Journey Mapping Matters More Than Ever

Carol Forden — October 26, 2017 Follow @carolforden — October 26, 2017 The consumer journey itself has changed dramatically over the past few years. The route to purchase still revolves around some key stages. Today, consumers use numerous devices to compare, share, learn and consumer information make purchasing decisions. The journey crosses some touchpoints, ranging … Continue reading 6 Reasons Why Consumer Journey Mapping Matters More Than Ever

Mapping the new economy of micro-influence: What governments can learn from brand marketers

When it comes to social influence, governments and other public agencies have a lot to learn from brand marketers. Contributor Scott Wilkinson discusses how agencies can adapt to this new economy to win public support. Scott Wilkinson on August 29, 2017   Over the last decade, we have watched social media upend institutions and topple … Continue reading Mapping the new economy of micro-influence: What governments can learn from brand marketers

4 Keyword Mapping Goals

By Larry Alton March 31st, 2017 Each page of your site has the potential for search ranking. While your overall domain will carry its own authority and relevance to particular keyword terms, it’s your individual pages that do most of the heavy lifting. You use your individual pages to target specific keyword phrases, and build up … Continue reading 4 Keyword Mapping Goals

Empathic Design: Mapping Your Brain, Brand, and Data

by Ben LabaySeptember 21, 2016 What’s the best way to increase conversions? Apart from basic usability fixes, aligning your messaging and design with your users’ motivations is a good bet. Problem is, discovering user motivations is one of those things that is much easier said than done. There are, however, research techniques that purport to … Continue reading Empathic Design: Mapping Your Brain, Brand, and Data

Meet Terrapattern, A Mapping Search Tool For Satellite Images

By Nicola Twilley, May 25, 2016     “Why don’t you click on the tennis court?” Golan Levin, an associate professor of art at Carnegie Mellon University, suggested. I was looking at a satellite image of the school’s campus in Pittsburgh, embedded in the home page of Levin’s latest online project, Terrapattern. “What you should … Continue reading Meet Terrapattern, A Mapping Search Tool For Satellite Images

9 Ways to Improve Your Business Performance with Mind Mapping

by Zoran Trajkovski April 19, 2016April 19, 2016 A Mind Map is a powerful graphic technique which provides a universal key to unlock the potential of the brain. Mind Mapping can be applied to every aspect of life where improved learning and clearer thinking will enhance human performance. Mind Mapping, which was developed in the … Continue reading 9 Ways to Improve Your Business Performance with Mind Mapping

Content Mapping, Search Optimization And The Buyer’s Journey

Have you optimized your content for all stages of the buyer’s journey? Columnist Jim Yu looks at how to create the right content at the right time to drive conversions. Jim Yu on February 24, 2016    Since the idea of the buyer’s journey was first described back in 1968, marketers have spent considerable time … Continue reading Content Mapping, Search Optimization And The Buyer’s Journey