HCL Unica’s Tom Hannigan shares insights from a hotel client with MarTech conference attendees. Chris Wood on November 19, 2021 When marketers implement new personalization and DX technology into their stacks, they expect better visibility into engagement with customers, and also measurable results. “Increasingly, we’re seeing marketers that have either weekly, monthly or quarterly goals, … Continue reading Improve customer experience and hit marketing goals by mapping out the customer journey
Jay T. Ripton August 7, 2021 Mind mapping is a creative thinking tool that has been in use for centuries. In the third century BC, Porphyry of Tyros used the tool to organize the works of Aristotle, one of the greatest thinkers ever. These tools are still popular and widely used by companies and individuals … Continue reading 5 Mind Mapping Mistakes Businesses Make and How to Avoid Them
Jennifer Lyons January 28, 2021 As more businesses shift towards more customer-centered values and business models, customer journey mapping is quickly becoming a rising star in marketing strategy. Customer journey mapping does not guarantee better customer engagement on its own, but it can be an essential tool for gaining a deeper understanding of your customers’ … Continue reading How To Personalize Email Marketing With Customer Journey Mapping
Mapping The Customer Odyssey: Large Firms Say They’re Good At It by Ray Schultz , Columnist, November 12, 2020 Customer journey mapping is a complicated science. But bigger firms are grasping it, judging by The Enterprise Perspective on Customer Journey Mapping, a new study by Ansira done in partnership with Ascend2. Of the enterprise companies, … Continue reading Mapping The Customer Odyssey: Large Firms Say They’re Good At It
Jeannie Walters November 5, 2020 What is Employee Journey Mapping? If you’re familiar with customer journey mapping, then you may know more about employee journey mapping (EJM) than your realize. Employee journey mapping uses the same concepts and best practices of customer journey mapping to help you: Understand your employee experience better Provide the resources, … Continue reading 7 Tips to Simplify & Improve Employee Journey Mapping
Mapping is important to see how customer jumped from one brand to another Rodric Bradford on October 2, 2020 Customer journey mapping is a key part of many marketing strategies, and it holds added value for companies that have multiple brands. “There is keen interest on how a customer moves from one brand to another,” … Continue reading Why journey mapping is important for companies with multiple brands
Susan Hallam July 28, 2020 The marketing world as we know has been turned on its head, thanks to COVID. We are still a long way from overcoming the global pandemic, and there is still vast uncertainty over what our new future will look like when the dust settles. One thing is certain, though: the … Continue reading 3 Trends For Mapping Your Marketing Strategy to the “Next Normal”
Laura Krajewski — June 15, 2020 When I hop in the car, I almost always open Google Maps to get from point A to B. Even when I know the route, I check my phone’s map to see if there’s bad traffic or an accident that would lengthen my ETA. I lean on this guidance … Continue reading A Simple How-To Guide for Mapping Individual Development Plans for Employees To Help Them Bloom in Your Call Center (With Examples Along the Way)
Google Calls Out Mapping Challenges And How Data Contributes To Solutions by Laurie Sullivan , Staff Writer @lauriesullivan, December 18, 2019 Rides and deliveries serve people at critical times, says Google Senior Product Manager Eli Danziger — “when the stakes are high to deliver a great product experience” from companies supporting the service. Danziger calls out … Continue reading Google Calls Out Mapping Challenges And How Data Contributes To Solutions
Johannes Geske — December 13, 2019 Introduction The purpose of Scrum is to maximize product value by delivering a potentially releasable “done” increment through Sprints. While the Development Team is responsible for delivering the increment, the Product Owner is responsible for maximizing value by deciding about the content and the order of the Product Backlog. … Continue reading Outcome Mapping & Scrum: The Story of Amazing Decisions
