Tag Archives: Manage

Replay: How experts manage marketing automation within their martech stacks

Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack. Kathy Bushman on October 5, 2020 MarTech Today’s Editorial Director Kim Davis recently spoke with marketing automation experts Helen Abramova, marketing technology lead at Verizon, and Justin Sharaf, VP of marketing at Jahia … Continue reading Replay: How experts manage marketing automation within their martech stacks

7 ways emotional intelligence can help us manage negative emotions

By Harvey Deutschendorf August 21, 2020 With COVID-19, the typical negative emotions we encounter while going about our lives have been exacerbated. We may have lost our jobs, businesses, or fear we will lose them. Worries about paying rent, staying healthy, and taking care of our families have eclipsed the concerns that many of us … Continue reading 7 ways emotional intelligence can help us manage negative emotions

How to Manage Reviews and Listings for Professional Services

David Fischer July 26, 2020 Perhaps as one of the most important evolutions of the online marketplace, online review websites have brought the ease of an internet search and the trust of personal recommendations together, to create an immensely powerful marketing tool. Starting with companies like eBay and Yellow Pages around the turn of the … Continue reading How to Manage Reviews and Listings for Professional Services

Back to basics: How to manage your brand through a crisis

Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with customers. Ashley Segura on July 16, 2020 Managing a company’s brand, even during “normal” times, can be challenging depending upon your niche, your competition and the current circumstances. And of course, most of us … Continue reading Back to basics: How to manage your brand through a crisis

6 Ways to Be an Understanding and Supportive Leader as You Manage a Contact Center Team During a National Cultural Movement

Veronica Krieg July 13, 2020 Author’s note: We realize racism both in and out of the workplace is an extremely difficult topic and a complex subject to approach. But, its difficulty does not give us permission to disengage. At Sharpen, we believe in equality for all people. We’re working to bring those values into an … Continue reading 6 Ways to Be an Understanding and Supportive Leader as You Manage a Contact Center Team During a National Cultural Movement