Tag Archives: Making

6 Mistakes You’re Making in Facebook Ads

JC Hite April 6, 2021 If your agency offers Facebook Ads, you can leverage Facebook’s wide audience and excellent features to bring your clients more qualified leads. However, you may be misusing Facebook Ads — or not taking advantage of all it can do. Let’s explore some mistakes marketers make when advertising on Facebook Ads, … Continue reading 6 Mistakes You’re Making in Facebook Ads →

The Business Case for Making Politics a Part of Your Social Impact Strategy

Social Media Impact

Jacqueline McGraw March 29, 2021 Gone are the days when companies could steer clear of politics. Employees and customers alike expect the brands they love to take a stand on social and political issues that are important to them. In recent years, tech leaders have begun reimagining their social impact strategies and leveraging their products … Continue reading The Business Case for Making Politics a Part of Your Social Impact Strategy →

Performance Data Making A Difference — What Types And Why

Data Management

Performance Data Making A Difference — What Types And Why by Laurie Sullivan , Staff Writer @lauriesullivan, March 12, 2021 Technology provided some of the best features for online advertising, such as the ability to shift budgets from one campaign or media to another in real-time as needed. But still, after all this work that has … Continue reading Performance Data Making A Difference — What Types And Why →

5 Reasons Why Your Email Marketing Isn’t Making Sales

Email Marketing Tips

Thomas Griffin March 10, 2021 Email marketing is the keystone to driving sales in any business with an online presence. It isn’t enough to have a website because 70% of people leave your site and never return. And social media is also a chancy platform to use. There’s no predicting how its algorithm will change … Continue reading 5 Reasons Why Your Email Marketing Isn’t Making Sales →

A 7-Step Beginner’s Guide to Making Professional Training Videos for SaaS Platforms

SaaS

Chanakya Kyatham February 25, 2021 If you’ve been in the SaaS industry for a while, you would have a fair idea of how important training videos are for SaaS product users. Here’s a quick refresh – 4x as many people prefer watching a product video over reading about it when making a purchasing decision. To … Continue reading A 7-Step Beginner’s Guide to Making Professional Training Videos for SaaS Platforms →

The Product Launch Guide: 5 Questions to Answer Before Making the Leap

Product Development

William Harris February 12, 2021 Launching a new product is anything but easy. Forty percent of new products fail, according to an article from The Journal of Product Innovation Management. This stat is worrisome, particularly for small ecommerce sellers. They are likely to have less capital to lose on failed products than larger businesses do. … Continue reading The Product Launch Guide: 5 Questions to Answer Before Making the Leap →

Improve Your Local Business Ranking In 2021: 10 Tips For Making the Most of Local SEO

Local Business Ranking

Peter Jobes February 10, 2021 Many businesses have closed due to the pandemic during an unprecedented year and time. This has pushed an initiative to get shoppers to shop small and local in 2021. The effects of 2020 have seen many large businesses like John Lewis close some of their stores, and other companies have … Continue reading Improve Your Local Business Ranking In 2021: 10 Tips For Making the Most of Local SEO →

Making a Difference, Pursuing Your Passions

Personal Professionality

Dave Brock January 6, 2021 As we come to the end of 2020, I want to reflect a moment. Yes, I know we are all supposed to write about New Year’s Resolutions—99% of which will be abandoned before the end of January. But given this year, I want to focus on something else. When I … Continue reading Making a Difference, Pursuing Your Passions →