By Doreen Lorenzo June 27, 2022 Beau Wangtrakuldee, Ph.D., is a scientist, entrepreneur, and founder of AmorSui, a modern protective apparel company redesigning personal protective equipment (PPE) to empower women with greater function and protection in lab and medical settings. She spoke to Doreen Lorenzo for Designing Women, a series of interviews with brilliant … Continue reading Yes, PPE can be reusable. AmorSui is making sure of it
Marketers Are Making Decisions Based On Stale Data: Study by Ray Schultz , April 7, 2022 Email teams should beware of stale data, judging by a new study from Heap: How To Miss Everything Your Customers Do (And How Not To). Nearly 30% of automatically captured events change their definition in the first six months. … Continue reading Marketers Are Making Decisions Based On Stale Data: Study
Karl Sakas January 7, 2022 Stuck on a decision? Consider your Ideal Outcome vs. your Minimum Acceptable Outcome. A client reached out asking for advice on a tough decision they needed to make—they’d tried working through it on their own, but they couldn’t make a decision. They told me about their dilemma and I immediately … Continue reading Stuck Making a Big Decision At Your Agency? Consider Your Ideal Outcome vs. Minimum Acceptable Outcome
Stefan Wolpers November 24, 2021 TL; DR: Ignoring the Capacity Check during Sprint Planning There are plenty of failure possibilities with Scrum. Since Scrum is an intentionally incomplete framework with a reasonable yet short “manual,” this effect should not surprise anyone. For example, the Developers are ignoring a capacity check during the Sprint Planning, and … Continue reading What Capacity Check? — Making Your Scrum Work
Stefan Wolpers November 5, 2021 TL; DR: Maximizing Utilization as a Relic from the Industrial Management Past There are plenty of failure possibilities with Scrum. Since Scrum is an intentionally incomplete framework with a reasonable yet short “manual,” this effect should not surprise anyone. For example, what if the focus of the organization is on … Continue reading Maximizing Utilization, Ignoring Slack Time — Making Your Scrum Work
Osama Khabab September 10, 2021 If you want to get your start-up off the ground, crowdfunding is your ticket. Crowdfunding sites like Indiegogo and Kickstarter help budding entrepreneurs raise capital for their business. These platforms literally receive thousands of campaigns each month. So, how do you make your yours stand out? The simple answer to … Continue reading A Guide to Making Effective Crowdfunding Videos
Matt Rowe August 30, 2021 Financial security is a common goal amongst millennials. After all, we all want to make sure that we have enough money for college, a house in the future, and other major life events. However, actually building financial security can be difficult. That’s why in this article, we’ll talk about how … Continue reading Making Yourself Financially Secure as a Millennial
AI-powered collaborative work management enables marketing teams to keep up with competition and WFH challenges. Chris Wood on August 24, 2021 Wearable technology company Fitbit was using Jira for project management, and was looking to increase efficiency for future product cycles. After implementing the Wrike for Marketers solution, the marketing team reported slashing 400 hours … Continue reading Making AI work for workflow management
Lorelei Poch August 2, 2021 Last March, many organizations were fortunate to continue on with business from their employee’s home offices. The shift from in-person work to virtual was monumental for some areas of work, while some were happy to just ditch their commutes. And for those of us who were students during all of … Continue reading Making the Most of Personal Connections – Whether In-Person or Virtual
Selecting better technology really means selecting better-fitting technology. Here’s how to do just that. Jarrod Gingras on July 22, 2021 Industry surveys over multiple decades have repeatedly shown that more than half of technology projects fail to meet their objectives — or just fail outright. My discussions with martech customers suggest their success rates are … Continue reading The Real Story on MarTech: 10 steps to making better vendor selection choices
