by Personal Branding Blog April 17, 2016April 17, 2016 If you’ve ever been to an interview, then you’ll know how difficult it can be to tell a hiring manager about a time you made a mistake, and that’s exactly why so many of them will ask it. It takes you outside of the environment that … Continue reading How To Answer ‘Tell Me A Time That You Made A Mistake?’
Brand marketers these days demand tools that can build a holistic customer profile. Contributor Erik Bratt argues that combining data management platforms (DMPs) with tag management is the key to achieving that goal. L. Erik Bratt on April 6, 2016 If you’ve been in marketing long enough, you’re probably familiar with John Wanamaker’s famous … Continue reading Tag management systems and DMPs — a match made in heaven?
by Nikki Poe March 27, 2016March 27, 2016 Starting a new blog is exciting, but it can be a little intimidating. First and foremost, you want to produce educational content that is valuable to your target audience—it will set you apart as a thought leader. You know the material. You are the expert. But sometimes … Continue reading 5 Blunders Made by Blogging Novices
by Sean Lu March 12, 2016March 12, 2016 I’ve been doing social media marketing for 6 years now, and during those years I’ve always dreamt of producing something that would go viral, especially getting it to trend on Twitter. I have tried and tested with numerous techniques to make this possible, but failed every time … Continue reading How I Made A Hashtag Trend On Twitter In 3 Hours
by Chris Boyles February 17, 2016 Follow @chrsboylsFebruary 17, 2016 Email newsletters are hot again! Did we suddenly and collectively enter a wormhole that’s transported us back to the aughts? Not quite. While there’s been a shift, it’s not a temporal one. Instead, you can chalk this up to a behavioral shift â the fact … Continue reading Back From the Dead: How Mobile and Personalization Made Email Newsletters a Thing
by Saurabh Nangia December 8, 2015 Follow @nangia5December 8, 2015 Customer lifecycle marketing (CLM) defines the key stages that a customer evolves through, from acquisition to retention, over the course of the relationship with a brand. We all know about the sales funnel and its involvement in the Customer Lifecycle. A customer is taken through … Continue reading Customer Lifecycle Marketing Lessons From Those Who Made It Work
by Sasha Seddon November 30, 2015November 30, 2015 Our bellies are not the only thing bloated post-Thanksgiving. The inbox is overstuffed with Black Friday messages, tempting the user with clickbait subject lines and purse string-loosening calls-to-action (CTAs). To give you inspiration for future campaigns, we’ve drawn up a list of the ten sends which most … Continue reading 10 Black Friday Emails That Almost Made Us Break Out Our Wallet
by Sahail Ashraf November 17, 2015 Follow @TalcontentNovember 17, 2015 Lately the folks at Twitter have been busy rolling out updates to the platform. Online circles may be buzzing about the switch from ‘favorites’ to ‘likes’, but we’re most excited about the new native poll feature. Available to all users at the end of last … Continue reading 5 Ways Mega Brands Have Made Twitter Polls Work For Them
Neil Wood-MitchellNovember 5, 2015 The temptation to pick up a video camera and create killer content for your business or organisation is difficult to resist, after all, we capture content on our phones and smart devices all the time… and that looks okay, right? There’s a huge difference between what is acceptable to watch on … Continue reading 5 Biggest Mistakes Made By ‘In-House’ Video Creators
Miranda PaquetNovember 3, 2015 When Heath Bowman, owner of Southeastern Underdeck Systems, sent out an email last year on Cyber Monday, he wasn’t expecting anything groundbreaking. “Our Cyber Monday offer was our first email with Constant Contact,” Heath explains. “To be honest, I really wasn’t expecting anything from it. I had never run a special … Continue reading How A Small Business Made $67,000 From One Cyber Monday Email
