Company launching new cloud-based enterprise loyalty platform for retailers. Greg Sterling on September 20, 2016 Most retailer apps have fallen flat with consumers, and adoption and retention are generally poor. Indeed, Walmart is the only traditional retailer with an app in the top 25, according to comScore. Chicago-based Belly thinks it has an answer: … Continue reading Loyalty a key tool to drive retailer app adoption, says Belly
by Timi Garai Follow @timigaraiSeptember 9, 2016 While I was preparing to write this article, a memory suddenly came to me. During check-in at the crowded and noisy Istanbul Airport, a kind staff member asked if I would like to sign up for Turkish Airlines’ Miles & Smiles loyalty program. Honestly, for a moment, I … Continue reading Loyalty Program Strategies for Travel: Get Customers Talking About You
by Liz KislikSeptember 4, 2016 “It’s not my fault!” the assistant practically wailed. “She never gave me the paperwork!” The poor woman was almost begging me not to be angry at her, and to put the blame in its rightful place — on the boss who hadn’t provided the paperwork that should have been ready … Continue reading Support Your Frontline and Improve Customer Loyalty
by Jess Mizerak July 23, 2016July 23, 2016 The back-to-school retail season is descending upon us. And that’s a pretty big deal because this is the second largest spending “holiday” in retail. And back to school and back to college aren’t just important for the brick and mortar stores. According to Field Agent’s 2016 Back … Continue reading Think a Loyalty Program Won’t Help with the Back-to-school Crowd?
by Clare Nemeth June 28, 2016June 28, 2016 Have you ever had tons of points on your loyalty card, but no idea how to spend them? You collected all those precious points, but for what? The broken promise of being rewarded can shortly result in disappointment. That’s definitely something you want to avoid in your … Continue reading 5 Tactics to Avoid Loyalty Program Members from Sitting on Their Points
by Ross Sibbald May 9, 2016May 9, 2016 A couple of weeks ago, I presented on the “Power of Email in Loyalty” at the Mobile Loyalty Summit. I was subsequently asked to present the same topic to a class of Master’s degree students. Having been a lecturer for many years, being back at a university … Continue reading The Power of Email in Loyalty
by Timi Garai May 2, 2016 Follow @timigaraiMay 2, 2016 Do you want customers to come back? Have you ever considered using tools to support your efforts here? Using the right marketing tools can help you form a stronger bond with your customers, so that they come back, and spend more. To help you, we’ve … Continue reading 18 Tactics Ecommerce Experts Use to Build Customer Loyalty
by Stacey Rudolph April 5, 2016April 5, 2016 The idea behind customer retention emphasis is simple: there are only finite number of customers any given business can serve. But returning and loyal customers is what makes it possible for the business to perpetually make sales and stay profitable. If we may borrow Pareto’s principle, 80% … Continue reading Why Customer Loyalty Programs Are Important For Your Business [Infographic]
by Zaid Ammari March 27, 2016 Follow @ppcmastermindsMarch 27, 2016 The Internet is crammed full of awesome technology and interesting interactive tools. While design trends change as fast as public opinion, however, the latest craze isn’t always the best feature for a commercial site. In some cases, the designs and web components you thought were … Continue reading 5 Web Trends You’d Better Ditch If You Want Increased Customer Loyalty
by Michele Ballinger March 24, 2016 Follow @ballingertweetsMarch 24, 2016 Last week, we outlined how the digital age has transformed the Information and Media industry, and how it has made customer loyalty more important than ever. Even though the industry continues to rely on advertising revenue streams, the digitization of information has significantly impacted advertising … Continue reading Click-Through Rates Do Not Measure Customer Engagement, Retention or Loyalty
