by Pete Geoly March 16, 2016March 16, 2016 Digital technologies have fundamentally changed the way that information is shared and consumed—profoundly impacting the Information and Media industry. For the past 15 years, Information companies have been making the switch from print to digital. The switch has driven innovation in advertising, a convergence of content, software … Continue reading Customer Retention and Loyalty is Everything in the Information and Media Industry
by Tracey Wallace February 5, 2016 Follow @tracewallFebruary 5, 2016 You’ve already heard it: inbound marketing can drive serious web traffic, additional sales and customer loyalty for your growing business. But effectively implementing a content marketing team and strategy isn’t as easy as simply hiring a writer. Every post your brand publishes is a reflection … Continue reading 5 Things Every Retailer Should Blog About to Build Customer Loyalty and Brand Personality
Elizabeth WilliamsAugust 10, 2015 I think marketers spend a lot of time and calories talking to people who really don’t give a sh*t. We like to call this awareness building –the first stage in our Journey of Unreciprocated Love. Awareness, it seems to me, is lately about interrupting people long enough to think about your … Continue reading Brand Loyalty Begins With Giving A Sh*t [Infographic]
Tracey WallaceAugust 7, 2015 There are more than 1.4 billion people on Facebook. That number alone is a good enough reason to put some marketing dollars toward advertising on the platform. Whether you are wanting to drive traffic to your site, increase your social following, gain some brand awareness or just increase the customer satisfaction … Continue reading Facebook Advertising: How to Drive Demand, Engagement and Loyalty
Luana SpinettiApril 11, 2015 Users love to return to their favorite websites. Often. They especially love them when they feel a connection to the design, the community and the owner. In my 11 years of experience as a web designer and blogger for both personal and business websites, I learned that there are certain winning … Continue reading 37 Elements Of User Engagement – UX, Conversions, Loyalty
Shira AndersonMarch 23, 2015 To Americans of a certain generation, the words “coffee shop” generate two immediate associations. The first is the Seattle-born coffee giant Starbucks. The second is a (mostly) fictitious coffeehouse in Greenwich Village, where Rachel Green might accidentally serve you espresso instead of Earl Grey in an oversized ceramic mug. Starbucks and … Continue reading 5 Things SMBs Can Do Better Than Starbucks with Customer Loyalty
How can you turn your loyal customers into advocates? Columnist Jim Williams discusses best practices for advocate marketing. Jim Williams on March 12, 2015 In a SaaS business, customer loyalty is vital to your company’s success. Many businesses won’t turn a profit in the first few months — or years — after acquiring a new customer. They count … Continue reading The Symbiotic Relationship Between Customer Loyalty & Advocacy
Greg GilettoJanuary 13, 2015 There is an ever-growing list of retailers who offer loyalty programs and incentives throughout the year encouraging consumers to purchase products now in return for deals later. Sometimes these programs offer “loyalty points” that a visitor can accrue and later redeem; other times they may offer a coupon, which is emailed … Continue reading Turning Holiday Shoppers into Loyalty Shoppers
If you’re on the fence about loyalty programs, columnist Steve Olenski is here to explain why you ought to seriously consider implementing one. Steve Olenski on December 22, 2014 Companies throughout the nation are now utilizing loyalty programs more often than ever before. These organizations understand the importance of retaining existing customers and choose to … Continue reading 8 Reasons Why Loyalty Programs Are Imperative For Marketers
Study finds marketers view loyalty programs as a way for customers to show appreciation for their businesses. Ginny Marvin on October 10, 2014 It’s a common refrain that consumers are moving faster and changing habits more quickly than marketers can keep pace with. We’ve seen it happening in mobile and a new study underscores how … Continue reading Marketers, You’re Thinking About Loyalty Programs All Wrong, And Other Consumer Disconnects [Study]
