Narvar found almost all consumers surveyed would buy again from a retailer if they were satisfied with the return process. Amy Gesenhues on June 6, 2017 The key to getting repeat e-commerce customers might be a friendly policy and process for accepting returned items. According to a recent survey conducted by the e-commerce management … Continue reading 95% of online shoppers say a positive return experience drives loyalty [Report]
Brands See Consumer Loyalty Shift In adMarketplace Paid Ad Model by Laurie Sullivan @lauriesullivan, May 16, 2017 Marketers and their agency partners have begun to notice a shift in brand loyalty on search engines and publisher sites. The shift has allowed adMarketplace to capitalize on a business model that lets marketers bid on their own … Continue reading Brands See Consumer Loyalty Shift In adMarketplace Paid Ad Model
Matt Banner — February 20, 2017 — February 20, 2017 Today’s connected world and ever-present technology have changed the way we think about engaging with companies. Whether you’re a major corporation, or a bustling startup, people expect their interactions to be something that wows them. Simple ads are important, but they are just a piece … Continue reading How to Implement Experiential Marketing and Brand Loyalty Into Your CX Strategy
Klari Nemeth — December 5, 2016 — December 5, 2016 The healthy lifestyle industry is booming as more and more people are beginning to care proactively about their physical and emotional well-being. In particular, sports apparel sales have jumped 42% to $ 270 billion from 2008 to 2015. But although there’s a higher demand for … Continue reading How to Tailor a Loyalty Program for Your Sporty Customers
Jana Barrett — December 5, 2016 Follow @_janabarrett— December 5, 2016 You’ve probably heard that it’s cheaper to keep a current customer than to acquire a new one (which is true). But few companies realize just how much customer retention can impact the bottom line. According to research from Bain & Co, increasing customer retention … Continue reading Retaining Customers in the Age of Dying Brand Loyalty
Frankie Plummer — November 16, 2016 Follow @wonderfulca— November 16, 2016 We’re living in a mobile-first world, in an age where e-commerce has fused with mobile. It’s a tricky time for brands, in an age where the customer really does know best (and if you’re not the best, they’ll happily go elsewhere). This combination of … Continue reading 7 Ways To Increase Brand Loyalty Using M-Commerce [Infographic]
Mary Lister — November 16, 2016 — November 16, 2016 When I was a lowly intern at a digital marketing agency, I was allowed to sit in on client calls to “absorb” all the data and strategy being tossed around. One of our clients, a large retailer, was experiencing a spring slump, something that happens … Continue reading 5 Ways to Earn & Build Customer Loyalty
Timi Garai — November 7, 2016 Follow @timigarai— November 7, 2016 The fastest way to someone’s heart is through their stomach, right? I don’t know about you, but the only thing I do more consistently than sleep is eat. When we consider my three square meals a day plus snacks, it’s no surprise that brands … Continue reading Loyalty Program Strategies for Food: Encourage Customers to Keep Coming Back
by Erin McElweeOctober 24, 2016 Before the technology to power online personalization was possible, brands were essentially forced to have a one-sided conversation with their customers and prospects. Strategy meetings went something like this (with special emphasis on to, of course): Our target market is X. How are we going to speak to them? Now … Continue reading What Does “Customer Loyalty” Mean for Ecommerce Brands in 2016?
by Kevin George Follow @imkevin_monkOctober 1, 2016 ‘Customer is King’, a famous mantra followed by many marketers asserting that customers, at the core, are very important for a brand. According to a study, it costs 16x more to bring a new customer up to the same level as a current one. So why not hold … Continue reading How To Enhance Customer Loyalty via Email Marketing
