A marketer’s guide to increasing customer retention and generating loyalty. According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend-and-get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a … Continue reading The 7 biggest trends driving customer loyalty
Developing a top-notch customer loyalty program is hard — but it can deliver in spades. Columnist Rohit Gupta shares the 3 biggest benefits of a well-designed loyalty program Rohit Gupta on January 19, 2018 Customer loyalty programs have been around in some form or another for decades. But in today’s world, where people are … Continue reading Why launching — or revamping — a customer loyalty program should be a top priority for retailers in 2018
Josie Scotchmer — November 1, 2017 — November 1, 2017 All businesses are guilty of it, focusing daily on acquiring new customers, ensuring they convert with their brand and not with a rival company… and then forgetting about them, until it’s time to lure them into making another purchase. But, after the conversion, what do … Continue reading Is The Transactional Email Experience Critical For Customer Loyalty?
Jess Mizerak — November 1, 2017 — November 1, 2017 Nearly all of us have seen an email so great that we clicked through to learn more, even if it was marketing a product we weren’t previously interested in… but we had to do it, because that email was crazy genius! Standing in the consumer’s … Continue reading Email Campaigns and Loyalty Programs: The Ultimate Power Couple
From the early days of 18th century loyalty programs, techniques to improve customer loyalty have considerably evolved. Contributor Shawn Gold takes a look at the next iteration and how it can benefit your brand this holiday season. Shawn Gold on September 7, 2017 As we move closer to 2018, many retailers will try to break … Continue reading A brief history of customer loyalty
Simon Davies — August 15, 2017 Follow @SimonTheoDavies — August 15, 2017 No matter what kind of business you run—big, small, corporate or startup—it pays for your employees to be loyal. At the very least the financial implications of recruitment and training are significant enough to damage your overall profits. But you’re not automatically entitled … Continue reading Why Cultivating Employee Loyalty is So Important
Amanda Clark — August 9, 2017 Follow @GrammarChicInc — August 9, 2017 geralt / Pixabay In most areas of life, quality is of considerably greater importance than quantity. Case in point: Social media followers. It’s definitely significant for your company Facebook page to have a lot of followers, for instance, but it’s not especially meaningful … Continue reading How Social Media Can Drive Brand Loyalty
This article is the next in our series covering the emails that power referral programs. Here, we cover an often overlooked but important need: keeping advocates engaged. Imagine, an advocate shares and is thanked (see the first and second articles in this series for more there)… then, what happens? Well, until a referred friend … Continue reading Essential Referral Emails: Part 3 – The Advocate Stats Email
While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. Columnist Mike Sands explains how a a customer identity solution can help. Mike Sands on July 19, 2017 What’s $100 billion mean to you? Depending upon what side of town I’m … Continue reading A billion reasons why loyalty marketers need customer identity
Alex Broome — June 19, 2017 — June 19, 2017 Have you ever wondered how some brands succeed at creating content that builds a loyal following? Psychology can tell us a lot about why we do what we do. Take a look at these 5 psychology-based behaviours people perform online, and what tactics you can … Continue reading The Psychology Behind Social Engagement and Brand Loyalty
