IHOP CMO Kirk Thompson shares how his brand has gained a competitive advantage through its strategic Facebook marketing efforts. Amy Gesenhues on August 11, 2016 Of all the CMOs I have interviewed, IHOP’s Kirk Thompson may be the happiest. “I have truly the best job in the world because I get every day to wake … Continue reading A CMO’s View: How IHOP keeps winning the love & affection of its 3.5M Facebook fans
August 3, 2016 As a business owner, HR executive, or leader in your company, you have no doubt heard of an applicant tracking system (ATS). Perhaps you have even pondered the idea of whether your company could actually benefit from this type of technology? While some have met the ATS with resistance, most execs would … Continue reading 10 Reasons HR Execs Love Using an Applicant Tracking System
As mobile growth continues to surge, columnist Aaron Strout highlights the key stats to consider when planning your mobile marketing strategy. Aaron Strout on July 28, 2016 At least once a year, I like to step back from the mobile industry to provide some context as to what is happening and, more importantly, why … Continue reading 10 mobile statistics marketers will love
by Alessandra Ceresa July 24, 2016 Follow @MissAleCristinaJuly 24, 2016 How many of you out there love what you do? Waiting. Well, I do, and I cannot always say the same for many of my friends and acquaintances. So why do some people love their jobs and others just don’t? I don’t necessarily enjoy my … Continue reading Why We Love Our Jobs. Do You Love Your Job?
by Rick Nischalke July 14, 2016July 14, 2016 Are you in a position or profession that requires you to attend networking events? Some of us look at these events as an opportunity, while many of us see it as a “necessary evil” to accomplish a goal. In either case, here are some ideas about how … Continue reading Networking Events – Do You Have a Love or Hate Relationship?
As more consumers opt out of ads, how do we persuade them to like and want advertising? Columnist Chris Glushko discusses the marketing and media industry’s biggest challenge. Chris Glushko on July 6, 2016 at 12:24 pm Last month, I wrote about how the demise of digital is overblown. The industry is indeed healthy and … Continue reading “I love advertising,” said no one ever
With the martech landscape hitting the 3,500 mark, it’s easy to get overwhelmed. But columnist Erik Matlick explains why the bevy of choices represents an incredible opportunity. Erik Matlick on June 16, 2016 Have you seen the ChiefMartec Marketing Technology Landscape Supergraphic? With 3,500 marketing technology company logos squeezed onto a single slide, it’s been … Continue reading 4 reasons to love the Marketing Technology Landscape supergraphic
by Andrew Follett June 8, 2016 Follow @demoduckvideoJune 8, 2016 When you make a video, the creative concept behind it is key, but the concept is only the first step – the way you pitch it to your client is just as important. Here are the 4 things we do at Demo Duck, my Chicago-based … Continue reading How to Pitch a Video Concept Your Client Will Love
Are you putting more money into your office than your website? Don’t be an idiot. Columnist Stoney deGeyter explains why your web presence is more important than your office or store. Stoney deGeyter on June 8, 2016 Please don’t be insulted by the title of this post, but I had to get your attention. … Continue reading Why idiots like you love their office but hate their website
by James Clear May 16, 2016 Follow @james_clearMay 16, 2016 Whether we are talking about athletes, artists, or academics, the story is the same. If you want to fulfill your potential then you must practice a specific skill for a long time with remarkable consistency. Mastery is never an accident. Paul Erdos, the fantastic mathematician, … Continue reading How to Fall in Love With Boredom and Unlock Your Mental Toughness
