As more consumers opt out of ads, how do we persuade them to like and want advertising? Columnist Chris Glushko discusses the marketing and media industry’s biggest challenge. Chris Glushko on July 6, 2016 at 12:24 pm Last month, I wrote about how the demise of digital is overblown. The industry is indeed healthy and … Continue reading “I love advertising,” said no one ever
With the martech landscape hitting the 3,500 mark, it’s easy to get overwhelmed. But columnist Erik Matlick explains why the bevy of choices represents an incredible opportunity. Erik Matlick on June 16, 2016 Have you seen the ChiefMartec Marketing Technology Landscape Supergraphic? With 3,500 marketing technology company logos squeezed onto a single slide, it’s been … Continue reading 4 reasons to love the Marketing Technology Landscape supergraphic
by Andrew Follett June 8, 2016 Follow @demoduckvideoJune 8, 2016 When you make a video, the creative concept behind it is key, but the concept is only the first step – the way you pitch it to your client is just as important. Here are the 4 things we do at Demo Duck, my Chicago-based … Continue reading How to Pitch a Video Concept Your Client Will Love
Are you putting more money into your office than your website? Don’t be an idiot. Columnist Stoney deGeyter explains why your web presence is more important than your office or store. Stoney deGeyter on June 8, 2016 Please don’t be insulted by the title of this post, but I had to get your attention. … Continue reading Why idiots like you love their office but hate their website
by James Clear May 16, 2016 Follow @james_clearMay 16, 2016 Whether we are talking about athletes, artists, or academics, the story is the same. If you want to fulfill your potential then you must practice a specific skill for a long time with remarkable consistency. Mastery is never an accident. Paul Erdos, the fantastic mathematician, … Continue reading How to Fall in Love With Boredom and Unlock Your Mental Toughness
By Danny Hall April 29th, 2016 OK, so you have been told that you must write a blog for your company website, but you have the constant nagging questions at the back of your mind – is it worth it, do I have time? Well, the answer to both those questions is, yes! Let’s take a … Continue reading How To Stop Worrying & Love Your Blog
by Andrew Higgins April 15, 2016 Follow @amhigg89April 15, 2016 Every year March Madness captivates our nation in a way few sporting events to. With 68 different teams getting to join the action, and fan bases around the country putting life on hold to follow their favorite collegiate basketball teams, the NCAA tournament is advertisers’ … Continue reading Advertisers Love March Madness, but Paid TV Slots are Not In the Winning Bracket
by Elizabeth Dyrsmid April 8, 2016April 8, 2016 There’s something undeniably appealing about exceptional writing. It’s what keeps us awake until 3 a.m. to finish a good book. Online, it’s what makes you continue to click through articles to read more of what a blogger writes. The appeal and proven success of content marketing have … Continue reading How to Write Blog Posts that People Love Reading
by Louis Foong March 29, 2016 Follow @thealeagroupMarch 29, 2016 In the very near future, millennials (ages 18-36) will have the greatest combined purchasing power in history. Connecting with the group, however, will require some fresh approaches and new tactics. Millennials don’t respond to traditional media in the same way that other groups do. They … Continue reading Millennials Love User-Generated Content [Infographic]
by Katerina Petropoulou March 14, 2016 Follow @kat_petropoulouMarch 14, 2016 Compelling content will attract the right people to you, allowing you to build an audience of current and potential customers. More than that, posting great content on social is the the first step to higher engagement rates and a larger audience. The question is, how … Continue reading 10 Tools For Discovering Content Your Followers Will Love To Share
