Megan TotkaApril 22, 2015 Tell me if this sounds familiar: You log into your laptop and type in the name of the car make and model you are interested in buying. When you log into Facebook five minutes later, an ad for that exact make and model pops up in the right rail. You look … Continue reading Do Consumers Love or Hate Personalized Messaging?
Tricia MorrisApril 7, 2015 In 2012, an IBM survey of approximately 1,700 CEOs around the globe predicted that social media would become the number two customer interaction channel behind phone somewhere between 2015 and 2017. A 2012 Gartner Predicts said that by 2014, refusing to communicate with customers on social media would be as harmful … Continue reading Social Customer Service: Brands May Not Love It, But They Cannot Leave It
Navah FuchsFebruary 20, 2015 In 2014, the average conversion rate across industries was between 1.13%-3.69% on desktop. These numbers fluctuated even more when factoring in mobile and tablets. While there are many factors contributing to these low numbers (volume for one), a big reason e-commerce sites lose on conversions is because they cast nets that … Continue reading Looking For Love In All The ROI Places: Winning At E-Commerce PPC
Ryan PinkhamFebruary 17, 2015 If you’re on social media, you know how rewarding it is to receive positive responses from your fans and followers. But have you also thought about how you can return the favor and show some love back? When it comes to building relationships on social media, a small gesture can make … Continue reading 7 Easy Ways To Show Your Customers Some Love On Social Media
PrialtoFebruary 10, 2015 Even if Valentine’s Day isn’t at the top of your list of holidays to celebrate, your wife might feel differently about that. But Valentine’s Day is not just about celebrating your undying love for your spouse, you should also be thinking about your customers! I know what you are thinking. “But Valentine’s … Continue reading How a Virtual Assistant Can Make Your Customers Fall In Love With You All Over Again
Creating great content and distributing it to an audience is not as easy as it sounds, but columnist Arnie Kuenn has an 8-step process to help you get there. Arnie Kuenn on February 9, 2015 Over the past few years, marketing as we used to know it has changed a great deal. In addition to … Continue reading 8 Moves To Creating Content Your Market Will Find Love
Gina WangrychtJanuary 29, 2015 Each month 329 million people read blogs, according to NewsCred. Given that that’s only slightly more than the U.S. population, one would assume that blogs are important, and they are. However, anyone can sit and write 25 blogs per week. Quantity might get you heard, but quality will keep them coming … Continue reading 4 Ways To Make Your Blogs A Long Term Love (And Less Of A Fling)
Bob ApolloJanuary 27, 2015 Of course, every VC wants to see their portfolio companies grow. But as Scott Maxwell of OpenView Venture Partners points out in a persuasive recent blog (link below), companies that deliver predictable revenue are regarded as even more valuable. Now, if you’re still at the pre-revenue stage, your revenue projections have … Continue reading What’s the One Thing VCs Love Even More Than Growth?
Sean KimJanuary 18, 2015 There’s a lot of advice going around online these days telling people to do what you love, follow your childhood passions, and live happily ever after. I don’t agree with it. I’ve been there, I’ve seen others, and it doesn’t work. You may be passionate about basketball, but the chances of … Continue reading 3 Laws Explaining Why You Shouldn’t Do What You Love
Wendy Bryant-Beswick November 28, 2014 In 2009, my husband, a techie, told me, “You need to get on this Twitter thing – it’s going to be big.” I established a profile and started lightly tweeting. I then began experimenting using Twitter for marketing thought leadership and that’s when I got hooked – where else could … Continue reading Why I Love Social Media
