Brenda StoltzSeptember 8, 2015 No one is a mindreader. As much as you might wish you had that superpower, it’s impossible to flawlessly know what other people are thinking. Customer research and audience profiles are a good start to learning about an audience, but these tools can only provide limited insight. To get to know … Continue reading Why We Love A/B Testing Landing Pages (And You Will Too!)
Dan SteinerAugust 9, 2015 Google is like the godfather of the Internet. If it loves you, great things will follow. If you’re in Google’s doghouse however, you have an uphill battle proving to it that you don’t belong there. Google’s Internet Kingdom stems from it being the single most used search engine in the world, … Continue reading 4 Things Your Business Can Do to Make Google Love You
Apeksha HariharJuly 16, 2015 Cupid struck when brands and bloggers decided to mingle in early 2012. While the meet cute was just the right thing to drive meaningful conversations online – executing extraordinary work within this form of marketing can be highly stimulating. Blogger outreach programs have by far been my favorite style of social … Continue reading Brands & Bloggers = Love at First e-Sight
Nikhil SharmaJuly 6, 2015 You create content to be shared in order to achieve specific, and measurable results; often directing people back to your website. Understanding which of your pieces of content is shared and by whom helps you create more valuable work. But how do you track people who hyperlink a URL to your … Continue reading Why Fortune 500 CMOs Love Dark Social
Mike WhitneyJune 1, 2015 Recently, free dating app giant Tinder has been undergoing a courtship of their own: with marketers and advertisers, that is. The app is joining the trend of introducing purchasable ad space in the world of online dating. The realms of online dating and marketing provide each other with natural collaborators, as … Continue reading For The Love of Marketing: Tinder’s Foray Into Selling Ad Space
Mari KaneMay 26, 2015 Do you use header tags? If not, you are missing out on a huge opportunity to improve your blog. Header tags are not just short bursts of text set apart from the body in large bold font. Header tags are used to define HTML headings; H1 being the highest level, H6 … Continue reading 3 Reasons to Love Using Header Tags in WordPress
Miguel ConnerMay 21, 2015 Scrolling down Facebook. Your eye catches a headline. Index finger shakes. Click me! Click me! You keep scrolling down, assured of your hulking free will. Time is too important to be wasted. You scroll up and click it. Ahhh! That situation illustrates the power of headlines—especially in the social media era. … Continue reading 5 Facebook Headlines We Hate To Love
Susan SolovicMay 19, 2015 Are you and your blog having relationship problems? I’ve seen it so many times. Here are the common troubles I’ve witnessed: You know you should have a blog, but just haven’t gotten around to it yet, You started a blog, but have lost your motivation and are letting it slip, and … Continue reading Is Your Blog Getting Lonely? All The Tips You Need To Rekindle Your Love
Ryan ScottMay 18, 2015 Gallup’s annual reports on employee engagement inform us that engaged employees give approximately 57% more effort and are 87% less likely to resign. Organizations with above-average levels of employee engagement reap 147% higher earnings per share. When both customer and employee engagement are above average, they experience a 240% jump in … Continue reading Is Love the Answer to the Disengagement Economy?
Mike ParryMay 17, 2015 We all know how important it is to make a good first impression – especially when we’ve spent time and effort to look good in front of those we want to attract! So how do you do that with emails? Building an email database is about more than building a data … Continue reading Love At First Sight
