Mike Parry November 19, 2014 An inbox is a personal space, when someone invites you to send them email they are inviting you into that personal space. You should take this into account every time you email your subscribers. They expect you to be sending them an email they will enjoy. Achieving what I call … Continue reading Giving Your Subscribers Inbox Love
By Beatriz Arantes, Published November 8, 2014 Sometimes, we just keep doing things for the sake of doing them. Or they are so incorporated to our routines that we simply forget why we do it. I’m sure most of you thought about cancelling at least one of your social media profiles. For information overload, … Continue reading Why Do We Love Social Media?
By Will Blunt, Published October 31, 2014 It’s no secret that sharing content is an excellent way to grow your online network. By sharing interesting articles, quotes, images or videos with your followers you are adding value to their day and boosting your credibility. But if everyone is trying to share content, how do you … Continue reading 7 Practical Ways to Find Content Your Followers Will Love
By Brenna Keough, Published October 17, 2014 Have you ever heard anyone say “ah – the good, old days” when it comes to marketing? Neither have we. That’s because there’s not much to miss. Marketing has changed quite a bit over the past several years – and that’s a good thing. We’ve gone from mass … Continue reading Why We Love Digital Marketing (And You Should, Too!)
Data-driven and digital. Omnichannel and always-on. Mobile and social (mocial?). If marketers can feel overwhelmed by the complexity and pace of our ever-evolving digital world (or at least by the jargon), imagine how a customer feels when seeking to connect. Customer loyalty has long been a challenge for even the most dedicated consumer brands. Losing … Continue reading Understanding Identity, Unleashing Brand Love: 3 Essential Strategies for Connecting with Your Customer
Love and money have a lot in common. It struck me how similar these two pursuits are while reading a recent Wall Street Journal article on the pursuit of a satisfying life by Charles Murray. We seek both love and money over our lifetimes; we’re drawn to them, fight over them, agonize over them, neglect … Continue reading Foolish In Love And Money
