Randy MilanovicOctober 24, 2015 In the few years since Amazon first rolled out its Kindle publishing program, the book industry has been spinning on its head. Suddenly, it became convenient and affordable for writers to share their works, whether they were industry specialists (like me), first-time novelists, or even established writers and publishers. Think of … Continue reading 5 Things to Love About the $3 Kindle Book Strategy
Personal Branding BlogOctober 15, 2015 As a freelancer, you are the CEO, sales department, desk jockey, and accountant all in one — but often, that last role falls to the wayside. Keeping track of your income and expenses is rough when you are already balancing so many other responsibilities to make your self-employed lifestyle work. … Continue reading Freelancers and Business Accounts: A Love Story
Stacy FirthOctober 10, 2015 Pinterest is more than just a pretty face. Beneath the DIY-loving, cookie-baking, picture-perfect surface is a powerhouse social network that deserves to be taken seriously. It is easy to fall into the vortex of beautiful things and lose focus, but with dedicated effort, you can build a brand that people love—on … Continue reading How To Use Pinterest To Make People Love Your Brand
Larry KimSeptember 22, 2015 It was with great interest that I took LinkedIn’s new ads campaign management tool for a test drive this summer. After all, I was pretty critical of their ad platform last spring. When I wrote a blog post called “8 Things I Hate About LinkedIn Ads” in March, I was really … Continue reading LinkedIn Ads Rolls Out New Campaign Management Tool (And I Love It)
Annekathrin HaseSeptember 21, 2015 The use of emoticons (aka emoji) in our everyday life has increased significantly during the last decade. The growing popularity of the social media and the need to share every moment of our lives on the internet has led to the development of a variety of expressive means that can help … Continue reading Emoji: Hate Them or Love them, They Improve Your Company
Brenda StoltzSeptember 8, 2015 No one is a mindreader. As much as you might wish you had that superpower, it’s impossible to flawlessly know what other people are thinking. Customer research and audience profiles are a good start to learning about an audience, but these tools can only provide limited insight. To get to know … Continue reading Why We Love A/B Testing Landing Pages (And You Will Too!)
Dan SteinerAugust 9, 2015 Google is like the godfather of the Internet. If it loves you, great things will follow. If you’re in Google’s doghouse however, you have an uphill battle proving to it that you don’t belong there. Google’s Internet Kingdom stems from it being the single most used search engine in the world, … Continue reading 4 Things Your Business Can Do to Make Google Love You
Apeksha HariharJuly 16, 2015 Cupid struck when brands and bloggers decided to mingle in early 2012. While the meet cute was just the right thing to drive meaningful conversations online – executing extraordinary work within this form of marketing can be highly stimulating. Blogger outreach programs have by far been my favorite style of social … Continue reading Brands & Bloggers = Love at First e-Sight
Nikhil SharmaJuly 6, 2015 You create content to be shared in order to achieve specific, and measurable results; often directing people back to your website. Understanding which of your pieces of content is shared and by whom helps you create more valuable work. But how do you track people who hyperlink a URL to your … Continue reading Why Fortune 500 CMOs Love Dark Social
Mike WhitneyJune 1, 2015 Recently, free dating app giant Tinder has been undergoing a courtship of their own: with marketers and advertisers, that is. The app is joining the trend of introducing purchasable ad space in the world of online dating. The realms of online dating and marketing provide each other with natural collaborators, as … Continue reading For The Love of Marketing: Tinder’s Foray Into Selling Ad Space
