Scott Cohen — September 23, 2017 Follow @scottcohen13 — September 23, 2017 Abandoned carts—somehow no matter how well you have set up your online store, they are simply unavoidable. How unavoidable? Nearly 75% of online shopping carts are abandoned. This begs the question: Why? Though high shipping costs top the list of reasons why (at … Continue reading Finding Lost Revenue with Cart Abandonment Emails
Adam Baetu — August 18, 2017 Follow @Marcomms4biz — August 18, 2017 Managing digital marketing campaigns can be exciting and dynamic, but there’s also a risk it can start to wear you down. Online marketing is hugely time and resource intensive. If you aren’t careful, campaigns that are started with passion, creativity and fresh ideas … Continue reading Lost Your Digital Marketing Mojo? Here’s How to Revive Your Enthusiasm
Clayton Wood — August 8, 2017 Follow @ClaytonWWood — August 8, 2017 A few days ago I got some interesting Google data when I logged into one of the tools I use to track where keywords are ranked. This tool tracks a large amount of keyword positions over time, and based on the amount of … Continue reading How To Get Your Lost Rankings Back in Google Quickly
Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure. Trond Lyngbø on June 2, 2017 If you need water and decide that drilling a hole in Hoover … Continue reading Is your information architecture costing your e-commerce web shop millions in lost sales?
Richard Ruff — April 26, 2017 Follow @saleshorizons— April 26, 2017 After many years of sitting in on sales calls and even more providing feedback to salespeople in sales simulations, we’ve noticed there definitely is variability in the amount and quality of pre-call planning. Pre-call planning improves when someone else is on the call, like … Continue reading The Lost Art of Call Planning
John Lincoln — December 13, 2016 Follow @johnelincoln— December 13, 2016 You might have heard that Google recently updated the guidelines for rich snippet reviews. If you’re someone who includes marked-up reviews on your website, the changes could have a direct impact on your SEO efforts. Some people got new rich snippet reviews stars in … Continue reading Lost Your Review Rich Snippet Stars in Google? Here’s Why.
Christina Smith — December 7, 2016 — December 7, 2016 As marketers familiar with challenges faced by banks, we are aware that many financial institutions may be investing in ongoing marketing campaigns targeting cardholders who are simply carrying the wrong credit card. We appreciate the insights uncovered by the J.D. Power “2016 U.S. Credit Card … Continue reading Offering Consumers the Right Credit Card Can Recapture Lost Revenue
by Laurie Sullivan, Staff Writer @lauriesullivan, August 31, 2016 Bots — which some estimate make up about 46% of Web traffic — scrape the Web for whatever bits of content they are programmed to find, often mimicking human behavior. But what does it cost the company developing the content, analyzing the numbers, and creating the … Continue reading What’s The Lost Revenue From Bots Scraping Original Content?
by Paul Atkinson May 31, 2016May 31, 2016 Ecommerce is, by its nature, prone to being a slave to usage stats. The most important of these being conversions, or how many people your website can convince to transition from spectator to a purchaser. A little-considered but significant subset of that data is the proportion of … Continue reading Reclaiming Lost Income With an Abandoned Cart Email Campaign
by Liz Kislik May 23, 2016May 23, 2016 When it comes to what’s going on in his business, one of my favorite CEOs has the humility to say, “I don’t know what I don’t know.” He wisely acknowledges what many C-suite leaders don’t: If he only only knows what his subordinates present to him, then … Continue reading If You’re Not Wandering, You May Be Lost
