by Olivier Choron May 12, 2016 Follow @purechannelappsMay 12, 2016 With continuously dropping open and click rates, it’s easy to think that emails and newsletters are not a valid comms vehicle anymore. Here’s a few stats to prove that email marketing is in fact here to stay, and it’s you, the brand, that need to … Continue reading Have HTML Newsletters Lost Their Mojo?
by Nathan Roberson May 9, 2016 Follow @thecartoonfoodMay 9, 2016 In the modern rush to create the ultimate corporate culture to attract top talent, businesses and entrepreneurs have begun introducing more distractions into the workplace (ping pong tables and shuffleboards, anyone?) seemingly without consideration for the potential cost of lost productivity. One might argue that … Continue reading How Much is Lost Productivity Costing Your Business? (Infographic)
by Rachel Clapp Miller March 29, 2016 Follow @ContentRachelMarch 29, 2016 Losing a large opportunity can drain the energy and enthusiasm of even great sales teams. Improving team morale quickly after a lost opportunity is important to getting momentum back in a positive direction. Don’t let one misstep lead to more stumbles. Focus on uncovering … Continue reading Help Your Team Recover From a Lost Opportunity
by Shelley Hoppe February 10, 2016 Follow @SoutherlyCommsFebruary 10, 2016 If I were to interview your creative teams, what would they say about your briefing skills? Are you undaunted by this question…or do you have a nagging suspicion that their answers may not be to your liking? I ask because I have seen very few … Continue reading The Lost Art of Writing a Fantastic Creative Brief
by Meredith Falb November 8, 2015 Follow @WorkStrideNovember 8, 2015 Every employee starts out wanting to perform well and become an active contributor to the company. However, as a 2014 Gallup poll revealed, 51% of employees in the United States were still “not engaged” and 17.5% were “actively disengaged.” Many companies are grappling with this … Continue reading How You Lost Your Engaged Employees…and How to Win Them Back
Peter StarkAugust 12, 2015 Trust is one of the most important leadership competencies a leader can develop and consistently role model for their team members. It can take weeks, months, or even years for a leader to build trust. And, unfortunately, it only takes one misstep or action contrary to the leader’s or organization’s stated … Continue reading 10 Steps a Leader Can Take to Rebuild Lost Trust
Margie ClaymanFebruary 2, 2015 Recently, we referenced the 2015 State of Marketing Report that Salesforce published. One of the primary points in the report is that companies are expected to increase their investment in social media marketing in 2015. It would be easy to assume that the increased social media spend is the only real … Continue reading Don’t Let Your Website Get Lost In The Hype
Startup communities are booming around the world. But small differences can make for difficult conversations. By Sarah Kessler When Mike Judge described his fictional creation, the HBO show Silicon Valley, with its send-up of startup gurus, coding nerds, and Kid Rock-hosted launch parties, it sounded more like a documentary. “In a way, you just televise … Continue reading Lost in Translation: What Surprises International Startups About Silicon Valley
Graham Jones November 19, 2014 Study shows social media marketers think their impact on bottom line should not be measured Social media marketers are in job protection mode. Or at least that’s what it looks like from a recent study of their beliefs and attitudes. It appears that most of the social media marketers questioned … Continue reading Social Media Marketers Have Lost The Plot
