For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do more. Christi Olson on August 26, 2020 Back to school can often look different state by state and school district by school district, but one thing we know is this year’s … Continue reading Back to school looks very different this year
Barry Roos July 8, 2020 I recently had a friend connect with me on LinkedIn. I hadn’t talked to this person in quite a few years and naturally (as I tend to do) took a peek at his companies’ website. I won’t say what his organization does, as that will give it away and I … Continue reading When Your Website Looks Like 1995 in 2020
How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value by Laurie Sullivan @lauriesullivan, July 7, 2020 Putting a value on consumer data is an ongoing effort. What it’s worth to marketers may be different from its value to aggregators, publishers and government agencies like public health and law enforcement. The … Continue reading How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value
Texas Restaurants Look To Boost Safety Through Customer Reporting by Laurie Sullivan , Staff Writer @lauriesullivan, July 6, 2020 Consumers who are willing to venture into Texas restaurants can now take part in improving the customer experience by reporting on the COVID-19-related health and hygiene practices at participating restaurants. It’s done by texting the word “SAFE” … Continue reading A Reason To Return To Restaurants? Texas Looks To Improve Customer Experience
Frederik Bussler — March 18, 2020 It’s been said that content marketing is the only form of marketing left, as it creates trust, builds relationships with your target audience, and is a high-conversion strategy. Trust is especially important in finance, as prospects are risking their financial security by doing business with you. On the flip … Continue reading What Financial Marketing Looks Like in 2020
Google Algorithm Change Looks To Reward Original Reporting by Laurie Sullivan @lauriesullivan, September 12, 2019 Google’s recent updates to its ranking algorithm now favor original reporting in search results. It appears that the company will reward those publications willing not only to invest in journalists who can dig up and double check facts, but publishers … Continue reading Google Algorithm Change Looks To Reward Original Reporting
Ana Gotter — July 25, 2019 Follow @ana_gotter — July 25, 2019 mohamed_hassan / Pixabay We all know the facts: That video advertising can be wildly successful, that it can build brand awareness like no other and drive sales and conversions at multiple stages of the sales funnel. Many of us, however, struggle to implement … Continue reading What Successful Video Advertising Looks Like: Interviews with Three Top PPC Experts
Kerri Hale — August 15, 2018 Follow @kerrilkhale — August 15, 2018 New York City is revered for its magnificent skyline and impressive buildings. Yet, nothing captivates picture-snapping tourists quite like the Empire State Building. An American cultural icon, New York’s 3rd tallest structure has been featured in more than 250 movies and television shows, … Continue reading Complex Project Management—What it is, and What Success Looks Like
A feature is being tested that will let users swipe on a product and buy it from the Snap Store within Snapchat’s Discover platform. Amy Gesenhues on April 12, 2018 Snapchat is testing an e-commerce option on some of its Discover publisher channels. The feature will allow users to swipe on a product and … Continue reading Snapchat looks to offer new e-commerce options for Discover Publishers
Facebook will stop charging advertisers for clicks on ads running across its Audience Network when people bounce back in less than 2 seconds. Tim Peterson on August 8, 2017 Facebook continues to try to ease advertisers’ concerns with ads running across its Audience Network ad network. After appraising Audience Network publishers’ ad placements last … Continue reading Facebook looks to clean up Audience Network with higher standard for counting clicks
