by Wishpond December 26, 2015 December 26, 2015 Not all landing page tools are created equally. Some focus on affordability with few options. Some focus on a comprehensive, advanced platform for a premium price. But what do you really need? This article will give you my six most-crucial elements of a landing page builder. I’ve … Continue reading 6 Essential Things to Look for in a Landing Page Builder
by Elisa Silverman December 22, 2015 Follow @ElisaKaphaDecember 22, 2015 Display ad click-through-rates (CTR) are notoriously low, overall showing just a 0.06 percent CTR. Yet display ads remain great opportunities for both consumer ecommerce and B2B discovery and lead generation. Particularly when used as part of a retargeting campaign. Retargeting is a campaign designed exclusively … Continue reading Taking a Close Look at One Brand’s Retargeting Ads
Columnist Clay Cazier separates known from unknown image optimization elements and looks to the future of the discipline. Clay Cazier on December 18, 2015 As the world moves farther down the mobile path, the advantages of including images within search results are clear: image results are more easily seen, understood and clickable than traditional organic … Continue reading An In-Depth Look At Image Optimization: Fact And Future
by Jean Dion December 6, 2015 Follow @jeanmariedionDecember 6, 2015 Is that nasty review that’s shown up on your website the work of a disgruntled fan? Or did a business competitor write up a few words to torpedo your reputation? These questions matter. After all, the way you’ll handle these two types of reviews is … Continue reading Want to Spot a Fake Yelp Review? Look for These 5 Things
by Cynthia Johnson November 27, 2015 Follow @cynthialiveNovember 27, 2015 A business solution is not a spare key; one will not find a business answer hidden under a rock by the side of the front door when they need it. After all, business solutions and answers are not solid items; there are fragments of a … Continue reading 5 Unique Places to Look for Business Answers
Capability tracks impact of digital ads on in-store sales for brands. Greg Sterling on November 25, 2015 Mobile advertising platform 4INFO has announced a deal with shopper targeting and analytics provider Kantar Shopcom. It offers brands the ability to measure the incremental impact of digital media on in-store sales at the SKU level. A number … Continue reading Kantar-Shopcom And 4Info Partnership Offers Look At Future Of Retail Analytics
by Amanda Soderlund November 25, 2015 Follow @Clutch_coNovember 25, 2015 With websites serving as the hub of most companies’ marketing efforts, the ability to drive more relevant traffic to the site is top-of-mind for marketers and their service providers. Because the ability to generate traffic can consume a great deal of time and effort, many … Continue reading 8 Red Flags to Look for When Hiring an SEO Company
by Jessie-Lee Nichols November 19, 2015 Follow @jhyphenlNovember 19, 2015 In case you haven’t noticed, websites on the Internet are all starting to look very similar to each other. If this is news to you, I’ll pause for a second for you to go confirm… See what I mean? Now that we are on the same … Continue reading “Why Does My Website Look Like Everyone Else’s?”
Doug EhrenkranzOctober 21, 2015 Over the last few years, you’ve seen me write about the changing landscape for marketing and sales executives. The likely reality is that fresh executive career opportunities over the next five to ten years may be in industries and with companies quite different from where you started your career. Additionally, the … Continue reading A Fresh Look At Future Executive Career Opportunities: Fish Where The Fish Are
Richard DePasoOctober 19, 2015 Often when a company is seeking a videographer or a video production company they don’t know where to begin. Most likely, they’ll do a web search and simply choose from the top of the list, or steer towards one of the biggest and most common mistakes: get pricing for their video … Continue reading 5 Things to Look for in a Videographer
