by Zach Heller March 23, 2016 Follow @zhellerMarch 23, 2016 Looking to hire someone for your marketing team? When the time comes to bring someone on board, the first thing you must do is decide what role they will fill. What will their daily responsibilities be? What company goals will they be responsible for helping … Continue reading Qualities to Look for in Marketing Hires
by Nashiha Pervin March 16, 2016March 16, 2016 With spring graduation right around the corner and many students leaving their “college nests,” as a millennial and a recent college grad myself, I thought I’d shed some light on my post-graduation predicaments. I, like many of you, was forced to leave the comfort of Academia and … Continue reading 5 Things All Millennial Marketers Should Look For In An Employer
by Allie VanNest March 3, 2016 Follow @parselyallieMarch 3, 2016 Are pageviews the most important web metric? The answer to that question could depend on when you started studying digital analytics, and what was most impactful in that time period. For many digital publishers, reflecting on the history and evolution of online metrics — including … Continue reading A Closer Look at How Pageviews Have Evolved Over Time
by Mike Allton February 18, 2016 Follow @Mike_AlltonFebruary 18, 2016 What Does An Online Business Look Like Today? Are you familiar with the California Gold Rush? Back in 1848, James Marshall found gold at Sutter’s Mill, and within a year there were hundreds of thousands of miners flocking to California to pan every river, stream … Continue reading What Does An Online Business Look Like Today?
by Nigel Stevens February 12, 2016February 12, 2016 You know you could do more to increase organic traffic, you don’t have time or internal expertise to do it, and you’ve decided to hire an SEO agency. You know what to ask them — if not, check out part 1 of this series: What to ask … Continue reading How to Choose an Ecommerce SEO Agency: What to Look Out For
How do you know if the technology you choose is the right fit for your company? Columnist Loretta Jones discusses what you should consider before making a decision on your marketing tools. Loretta Jones on January 29, 2016 We don’t do much these days without the help of technology. Even the office coffee machine has … Continue reading Need New Marketing Tech? Make Sure You Look Under The Hood
by Ben Slater January 8, 2016January 8, 2016 It’s a good time to step back and take stock of the recruiting industry. It’s changing rapidly. Hiring and developing great talent has always been one of the most important things a company can do. This is something that even contrarian figures like Steve Jobs can agree … Continue reading What The Future of Recruiting Will Look Like
by Brian Burt December 30, 2015 Follow @webrevmarketingDecember 30, 2015 In an era when technology and marketing trends change on a dime, the kiss of death is looking out of touch. We might dig vintage design, nostalgic throwback posts and old-timey music but no one digs outdated marketing. At best, it makes you look behind … Continue reading 6 Marketing Moves That Make Your Company Look Way Out of Touch
by Wishpond December 26, 2015 December 26, 2015 Not all landing page tools are created equally. Some focus on affordability with few options. Some focus on a comprehensive, advanced platform for a premium price. But what do you really need? This article will give you my six most-crucial elements of a landing page builder. I’ve … Continue reading 6 Essential Things to Look for in a Landing Page Builder
by Elisa Silverman December 22, 2015 Follow @ElisaKaphaDecember 22, 2015 Display ad click-through-rates (CTR) are notoriously low, overall showing just a 0.06 percent CTR. Yet display ads remain great opportunities for both consumer ecommerce and B2B discovery and lead generation. Particularly when used as part of a retargeting campaign. Retargeting is a campaign designed exclusively … Continue reading Taking a Close Look at One Brand’s Retargeting Ads
