Jenn Villa — July 19, 2019 — July 19, 2019 Your business isn’t appearing when you search for your keywords on Google, and that’s a real bummer. Or, maybe your competitors are simply out-ranking you on the search engine results page (SERP), and you aren’t sure how to get the upper hand. Have you considered … Continue reading Citation Building Still Matters for Local SEO and We Have Proof
Tag Archives: Local
Google Focuses On Niche Local Events To Gain More Data
Google Focuses On Niche Local Events To Gain More Data by Laurie Sullivan @lauriesullivan, July 19, 2019 Google sees local services as a path to peer-to-peer conversations to gain more data about people, places and things. Some think the company has added a social layer to local services like Google My Business and Google Maps. … Continue reading Google Focuses On Niche Local Events To Gain More Data
Local Search Analytics Defines True Local Competitors, Performance
Local Search Analytics Defines True Local Competitors, Performance by Laurie Sullivan @lauriesullivan, July 17, 2019 Google’s focus on hyperlocal search data prompted Moz to build a platform giving marketers tools to access competitive data for tracking and analytics. Local Market Analytics provides search engine optimization professionals with a feature Moz calls “multi-sampling of local SERPs … Continue reading Local Search Analytics Defines True Local Competitors, Performance
How to make video ads work for your local business
The key to creating a video strategy is to make sure that you capitalize on your strengths as a local business. Jacob Baadsgaard on July 16, 2019 Video advertising has become an increasingly important part of online marketing in recent years. There’s no real getting around that fact. If you want to increase brand awareness, … Continue reading How to make video ads work for your local business
Google Prepares For Holidays With Smart Bidding, Local Campaign Features
Google Prepares For Holidays With Smart Bidding, Local Campaign Features by Laurie Sullivan @lauriesullivan, Yesterday Google has already begun to prepare marketers for the holidays, even though the biggest shopping days of the year — Black Friday and Cyber Monday — may be more than four months away. On Wednesday the company introduced several features. … Continue reading Google Prepares For Holidays With Smart Bidding, Local Campaign Features
Local Search: How Google My Business Can Improve Local Rankings
David Hunter — June 26, 2019 Follow @DavidHunterErie — June 26, 2019 Local SEO (Search Engine Optimization) is dominating the internet for businesses when it comes to ranking on Google. It may seem impossible to get your business to appear at the top of search engine results pages (SERP), but in reality, it just requires … Continue reading Local Search: How Google My Business Can Improve Local Rankings
The new realities of local search
How does Google’s local algorithm really work? What are the factors that impact your results and how do you optimize for success? It’s more imperative than ever to learn which tactics really matter. Chris Sherman on May 21, 2019 The concept of “local search” has always been somewhat ambiguous in terms of how … Continue reading The new realities of local search
Google bringing new Shopping experience with personalization, local and better checkout to U.S. next
Greg Sterling on May 14, 2019 In late March, Google rolled out a redesigned shopping destination in France. That turns out to have been a preview of the new global Google.com shopping experience being announced Tuesday at Google Marketing Live. Google Shopping originally launched as Froogle in 2002, then evolved into Google Product Search … Continue reading Google bringing new Shopping experience with personalization, local and better checkout to U.S. next
Local SEO: The Basics of Improving Your Local Search Presence
David Hunter — April 9, 2019 Follow @DavidHunterErie — April 9, 2019 As a local business owner, you may wonder how you can pull in more local traffic by becoming more prominent on Google. When searching for keywords that coincide with your business and/or website, you may ask yourself, “Why does my business not show … Continue reading Local SEO: The Basics of Improving Your Local Search Presence
Why Local Pack SEO is Essential to Boost Your Business
Brian Shivraj — April 7, 2019 — April 7, 2019 Have you ever gone out and wandered the streets looking for a place to eat? Found one and wondered if it was worth your time and money? Now, when was the last time you did that without Googling? Whether on route or before you left … Continue reading Why Local Pack SEO is Essential to Boost Your Business
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