Tag Archives: Local

Taking a page from politics: Local campaigns at scale

A national campaign director shares some lessons learned on how to uncover insights about your audience while also striking the right balance of personalization with practicality. Gary Ellis on March 27, 2019 Over the past two decades, the race for audiences propelled a shift away from local. Mainstream national news trumped local, national chain stores … Continue reading Taking a page from politics: Local campaigns at scale →

How Your Business Can Benefit from Local Citations

Business Development

David Hunter — March 23, 2019 Follow @DavidHunterErie — March 23, 2019 We have all seen it: a company that is mentioned in press releases, news articles, blogs, and more. But how are they getting these mentions and how is it positively affecting their business? Let’s learn a little bit more about what are called … Continue reading How Your Business Can Benefit from Local Citations →

Local Ad Spend Forecast To Be Flat In 2019

Advertisement Industry

Local Ad Spend Forecast To Be Flat In 2019 by Wayne Friedman , March 1, 2019 Local advertising revenue is expected to remain flat in 2019, according to BIA Advisory Services. Some 55% of ad executives surveyed said they would maintain their local ad spend — and 5.2% would lower local spend. Only 35.2% … Continue reading Local Ad Spend Forecast To Be Flat In 2019 →

15 Local SEO Steps You Should Take Right Now

SEO Local

Manish Dudharejia — February 21, 2019 Follow @Manish_Analyst — February 21, 2019 Local search plays an incredibly important part in how customers discover local businesses. An incredibly 82 percent of smartphone shoppers conduct “near me” searches, and 18 percent of local searches lead to a sale the very same day. If you want new customers … Continue reading 15 Local SEO Steps You Should Take Right Now →

Local SEO Begins with Google My Business

SEO Local

Kris Spisak — February 7, 2019 Follow @MidloWeb — February 7, 2019 A free tool that allows you to control how your business appears on Google Maps and Google search results? Yes, this is Google My Business (GMB). While small businesses shouldn’t just pay attention to Google and Google alone, this search giant has over … Continue reading Local SEO Begins with Google My Business →

How to Optimize a Website for Local SEO

SEO Local

Mallory Fetchu — February 6, 2019 — February 6, 2019 ar130405 / Pixabay An astounding 46 percent of all Google searches are local. Is your website strategically optimized for local search? If not, you’ve come to the right place! If your organization operates in physical locations, it’s imperative to your marketing and SEO strategy that … Continue reading How to Optimize a Website for Local SEO →

How to Use the Power of Local SEO for Your eCommerce Site

SEO Local

Sarah Voigtman — February 1, 2019 — February 1, 2019 FirmBee / Pixabay Local SEO is a necessity for eCommerce businesses that want to thrive, not just survive. eCommerce and local SEO can seem mutually exclusive – the very nature of eCommerce means goods are accessible to people across a large geographic location. Yet, eCommerce … Continue reading How to Use the Power of Local SEO for Your eCommerce Site →

Why Having a Website for Your Local Business Is Now Critical

Local Business

Ruth Hoffmann — January 23, 2019 — January 23, 2019 Understanding the importance of having for your business is more important than ever if you want to survive in the modern market. There are many factors that can affect your success, but your online exposure is without a doubt one of the most prominent ones. … Continue reading Why Having a Website for Your Local Business Is Now Critical →

The Importance of a Local SEO Strategy

SEO Strategy

Alexis Short — December 19, 2018 — December 19, 2018 When was the last time you opened up your Google app on your smartphone and searched for a business around your location? Chances are, you’ve done it multiple times in the past week. Whether you searched for the phone number of your local florist, looked … Continue reading The Importance of a Local SEO Strategy →

Search Tops Digital Media Buys For Large Local Advertisers

Local Marketing Strategy

Search Tops Digital Media Buys For Large Local Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, December 17, 2018 Traditional forms of advertising dominate media buys for big local advertisers, but many still look to support innovative types of technology. The larger advertisers are not planning to increase budgets as much as the smaller ones, but … Continue reading Search Tops Digital Media Buys For Large Local Advertisers →