Jake Baadsgaard — December 19, 2019 Follow @disruptiveads There’s a lot of marketing advice out there for online businesses. Whether you’re a retail business trying to drive sales online, a SaaS company trying to get leads or anything in between, there are plenty of articles, webinars and videos to get you pointed in the right … Continue reading Trying to Promote Your Local Business? 4 Easy Facebook Video Ad Ideas
We will see a shift into self-service SaaS solutions for small business, a widespread roll-out of cashier-less retail and a local ad play from Uber. Bill Dinan on December 17, 2019 As the year winds down, it’s time to look at what’s in store for the local business landscape in the coming year. The good … Continue reading 3 local commerce trends to make a big impact in 2020
Gordon Donnelly — November 19, 2019 Keeping track of Google’s algorithm updates is a full-time job—especially considering the fact that Google doesn’t always explain why frequent fluctuations in the SERP (Search Engine Results Page) occur. Mostly, these updates occur in the name of increasing relevance in the SERP. They benefit sites that produce quality, fresh, … Continue reading What to Do About BERT & Google’s Recent Local Algorithm Update
Toby Scammell — November 18, 2019 Follow @tobyscammell The internet has turned local business on its head, giving rise to e-commerce companies like Amazon that compete with mom-and-pop shops in just about every retail category. The silver lining is that the mobile web has also made it easier than ever for people to search, find, … Continue reading 4 Free Ways Local Businesses Can Get Found By More Customers in “Near Me” Searches
VerticalResponse — October 18, 2019 Follow @VR4SmallBiz Email is often underutilized by small, local businesses despite the fact that it boasts a whopping 122 percent ROI — more than four times that of social media and direct mail. Whether you own or operate an auto repair shop, landscaping business, tax preparation service or other local … Continue reading 6 Proven Local Email Marketing Ideas For Small Businesses
Voice Enables Local Businesses To Compete With Amazon by Laurie Sullivan , Staff Writer @lauriesullivan, October 11, 2019 Ashwin Ramesh, CEO at Synup, believes voice search and services are increasingly and rapidly becoming an important part of selecting a local retailer. This is based on data that company analyzed. Search Insider highlighted some of the numbers … Continue reading Voice Enables Local Businesses To Compete With Amazon
David Hunter — October 2, 2019 Follow @DavidHunterErie Starting a business can be stressful, so why make it more stressful by not getting those online leads you desire? Search Engine Optimization (SEO) should be a priority for startup businesses because it encourages the online traffic that your startup business can benefit from. If you have … Continue reading 5 Local SEO Tips for Startups
Brad Smith — September 23, 2019 Follow @bsmarketer — September 23, 2019 Local businesses are up against it. With Amazon dominating eCommerce and Walmart dominating brick-and-mortar, many local businesses are struggling to compete. Let’s face it: These aisles aren’t going anywhere. Effective local lead generation strategies can help you do so. While other digital marketing … Continue reading 5 High-Impact Lead Generation Strategies for Local Businesses
Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing by Laurie Sullivan @lauriesullivan, September 16, 2019 With the average local ad budget rising this year by 1.6% from $114,400 to $116,200, referrals, social media, and search marketing top the list of new leads for marketers, according to a study released by Borrell Associates … Continue reading Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing
George Konidis — September 16, 2019 — September 16, 2019 Whether you like it or not, the modern digital customer uses search engines to find ‘near me’ products and services. An infographic by Go-Gulf shares that 46 percent of all search queries on Google are local. For a local business, there could be no better … Continue reading Boost Your Reputation with These Local SEO Hacks
