Forrester Consulting study confirms the idea that marketers want AI but don’t yet understand what it offers. Barry Levine on February 13, 2017 Marketers sure love them some artificial intelligence (AI). Even if they’re not quite sure what it is or whether they are already using it. That was the big takeaway from a … Continue reading Report: Marketers like AI-based tools, but think they already have them
Shachi Kaul — February 3, 2017 — February 3, 2017 Are you basing your tech startup’s marketing plan on assumptions or data? Not validating your assumptions can do serious damage to your ability to successfully launch your brand. A wrong assumption can be toxic for any marketing strategy. There simply isn’t any room for false … Continue reading Not Validating Your Assumptions Is Like Digging Your Own Grave!
We can all learn a lot from how advertisers treat America’s ultimate tentpole event, says columnist Lewis Gersh. Lewis Gersh on February 3, 2017 Picture this. It’s Super Bowl Sunday. Last play. Patriots trail by four. Tom Brady fires a pass to Julian Edelman at the back of the end zone. Touchdown. But wait. … Continue reading What if Super Bowl commercials were like digital ads?
Kenna Griffin — February 1, 2017 — February 1, 2017 You’ve heard the saying “It’s not what you know, it’s who you know,” but it’s not true. It’s what you know AND who you know that will land you that first amazing internship or job. I’ve seen this happen time and time again, yet I … Continue reading How to Network Like a Pro
Robert Gloer — January 17, 2017 Follow @IOUFinancial— January 17, 2017 The New Year can mean new goals, products, developments and much more for small and large businesses alike. For many businesses, growth leads back to innovation and how it is essential. Without staying current and developing creative approaches, many businesses find the New Year … Continue reading 5 Ways Your Small Business Can Innovate like Big Business
Warren Knight — January 16, 2017 Follow @warrenknight— January 16, 2017 Did you know that 500 million tweets are sent every single day? That is, on average, 6,000 tweets every single second. How can you filter out the “noise” and hone in on what’s important to your business? Twitter is my preferred Social Media platform … Continue reading How to Search Twitter Like a Superstar
by Dave Morgan, Featured Contributor, January 12, 2017 The following was previously published in an earlier edition of Online Spin. Technology has been transforming the business enterprise for several decades. First it was the finance department, when paper ledgers were replaced by digital spreadsheets and databases. In manufacturing, we had supply chain management. Human resources … Continue reading Customers Are Not Commodities. Why Does Advertising Treat Them Like They Are?
Paul Keijzer — January 3, 2017 Follow @Paul_Keijzer— January 3, 2017 The New Year is here and it offers us heaps of promises and exciting new opportunities. There’s much learning to be done, many challenges to take on, several obstacles to overcome and plenty of successes to achieve and win. And like you all I’m … Continue reading What HR in 2017 Will Look Like?
Paul Keijzer — December 27, 2016 Follow @Paul_Keijzer— December 27, 2016 In the past few weeks I’ve been talking about various trends you can expect in 2017 regarding recruitment and leadership. This week I take a look at an important aspect of developing talent. Performance Management in 2017 can’t look like what it has in … Continue reading What Performance Management in 2017 Will Look Like?
Avinash Nair — December 23, 2016 — December 23, 2016 The proliferation of bad content on the internet has led marketers to disown many old SEO tactics quicker than you can say ‘grey hat.’ Some bold marketers are even predicting the eventual demise of SEO. I have a small message for the naysayers – the … Continue reading SEO Trends: What Does SEO in 2017 Look Like?
