by Bryan Kramer Follow @bryankramerAugust 13, 2016 Welcome to the video age. But haven’t we been through all of this before? Remember the days before Netflix, when rewinding your grainy VHS version of The Lion King was a familiar routine? Switch the context and video is more important than ever before. In 2014, an average … Continue reading How Live Video Can Show You and Your Brand in a New Light
by Chase Martin, June 29, 2016, 8:10 AM Smart lights can communicate with each other, potentially opening a new door to marketing. That’s the essence of smart light innovations Disney Research just showed at an international conference on sensors and networks in London. The new method of connecting devices in the Internet of Things uses … Continue reading Disney’s Smart Light Innovations: Adding New Magic To Marketing
by Martin Brown June 6, 2016 Follow @topseorankersJune 6, 2016 Online marketing has gone through multitudes of changes over the years. From basic article marketing to the use of mobile, there’s no doubt that the landscape is quickly changing for both users and businesses. It therefore makes sense to expect more of these changes in … Continue reading 10 Digital Marketing Experts Shed Light on the Top Industry Trends for 2016 [Infographic]
by Andrew Fischer April 26, 2016 Follow @AndrewFischer_1April 26, 2016 The consensus around programmatic advertising is that it has been seen as an enigma to even the most seasoned marketers. Why is this? As the newest form of buying and selling digital ads, there are still a lot of factors that influence the adoption of … Continue reading How Many Media Buyers Does it Take to Screw in a Programmatic Light Bulb?
by Emily Carter March 23, 2016 Follow @grassrootsincMarch 23, 2016 Happy Spring! I’m not sure how the beginning of spring is treating the rest of the world weather-wise, but here in New Jersey we are being welcomed into the loving arms of warmth and sunshine. There’s nothing I’d rather be doing right now than running … Continue reading Pinterest Tips: Let’s Play Red Light, Green Light
Audrey AnOctober 31, 2015 Do you have something you want to sell? Do you have users? If you answered yes to both these questions, then you probably have to get your users through some kind of a funnel. That’s tough. When we set out to do this for a financial services company recently, we thought … Continue reading The Light At the End of the Funnel: Adventures in Getting Users to Do Stuff
Jodi SchechterOctober 4, 2015 If you’re not great at math and you pine for a metric that isn’t calculated by an equation, today is your lucky day. Ever hear of CCA? SaaS growth strategist, Lincoln Murphy, created a measurement called Common Conversion Activities—and it’s not a number. (yay!) In its simplest form, CCA is defined … Continue reading Common Trial Conversion Activities Help Customer Success “See the Light”
A first-hand look at the ecosystem swirling around bot traffic. Ginny Marvin on September 24, 2015 Just ahead of Advertising Week in New York, Bloomberg Businessweek’s cover story takes a first-hand look at the market for fake digital traffic across the Web. It’s a juicy story worth reading, with details about why the advertiser’s dream of being … Continue reading Businessweek Investigation Sheds Light On Giant Market For Fake Web Traffic
by Joe Mandese @mp_joemandese, (September 17, 2015), 9:29 AM At a time when major search engines are reducing the amount of data available to advertisers and agencies implementing paid and/or organic search marketing strategies, a unique source is stepping forward to fill the void. More significantly, that source — user-centric analytics firm Jumpshot — is … Continue reading User-Centric Analytics Sheds Light On Search: Uses Real People, Not Inferences
Joao RomaoMarch 4, 2015 Ok. It’s not news. Social sharing buttons have been widely recognized as one of the most important tools any website should have and normally come out as one of the easiest outreach marketing techniques to increase a website’s traffic. When they first appeared, their goal was simple – to allow your … Continue reading Dark Social Sharing Isn’t Light Years Away
