Ken Godfrey — April 16, 2018 — April 16, 2018 rawpixel / Pixabay Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. In addition to those, digital capabilities come with their own … Continue reading Leveraging Digital for Customer-Focused Insights
Mark Harrington — April 4, 2018 Follow @mark_harrington — April 4, 2018 GLady / Pixabay Protecting your client relationships has never been more critical or challenging. Today, no matter what kind of solutions your business delivers, your prospects and clients, through online reviews, social engagements and analyst reports, can quickly educate themselves on industry advancements, … Continue reading 5 Keys to Leveraging Clients to Drive Growth and Innovation
Antonia Hite — March 9, 2018 — March 9, 2018 Social media advocacy refers to using your employees and your clients to promote your brand. In the peer-to-peer world that we live in, it’s essential that prospective clients and hires hear about your firm from their peers—your clients and employees. Whether your company’s goals are … Continue reading 8 Tips for Leveraging Employees as Brand Advocates on Social Media
Brian Wallace — March 3, 2018 Follow @nowsourcing — March 3, 2018 It’s hard to believe that 90% of the digital content out there was created within the last two years, but this content has been created with help from, for, and of businesses. How can businesses leverage the power of the massive cache of … Continue reading Leveraging Digital Content Can Help Your Business Innovate [Infographic]
Brian Wallace — January 17, 2018 Follow @nowsourcing — January 17, 2018 Amazon is a powerful force, and leveraging that proven power can help you to grow your small business greater than you could do it alone. There are many different opportunities for small business owners to forge alliances with the retail giant, but being … Continue reading Leveraging Amazon’s Success To Grow Your Business [Infographic]
Brian Wallace — November 28, 2017 Follow @nowsourcing — November 28, 2017 It’s hard to believe that just 26 years ago there were no pictures on the Internet. Yet by 2021 the amount of video uploaded to YouTube in one month alone is projected take one person 5 million years to watch. So what changed? … Continue reading How Is Your Company Leveraging Visuals To Win The Internet? [Infographic]
Doreen Clark — August 13, 2017 — August 13, 2017 geralt / Pixabay Your organization has had a marketing focus—e-books, blogs, videos, infographics, podcasts. You have been posting content on your website and LinkedIn, sending directly to your sales targets, and tweeting up a storm. You’re on the right path—after all, digital is where it’s … Continue reading Leveraging Digital to Create Winning PR Campaigns
Joe Phelan — June 20, 2017 — June 20, 2017 Fake news isn’t going away. We’re bombarded with the spurious and counterfeit on a daily basis, and this has made being regarded a reliable source of information tough to achieve. It also makes it an opportunity to stand out as a thought leader. For brands … Continue reading Leveraging Trust In An Era of Untruths
Naman Kapur — April 7, 2017 Follow @kapur_naman— April 7, 2017 I have a friend called Jessica. Oh, I really do. Just like all of us, she loves to shop online. The only difference is she does that way more than we do. One fine day she made me sit with her to give my … Continue reading Leveraging Web Push Notifications in E-commerce
Julie Chomiak — April 3, 2017 — April 3, 2017 In the past, we’ve discussed the importance of having a brand and how to build a brand that sticks. However, today we’re going to look into utilizing your brand for business growth. Every business aims to increase sales and acquire new customers, yet knowing how … Continue reading Leveraging Your Unique Selling Points to Grow Your Business
