— November 28, 2017
It’s hard to believe that just 26 years ago there were no pictures on the Internet. Yet by 2021 the amount of video uploaded to YouTube in one month alone is projected take one person 5 million years to watch. So what changed?
In 1996 Flash allowed websites to upload pictures and animated text, and the advancements took off from there. The first video was uploaded to YouTube in 2005 and today 1 billion hours of video are watched there every day.
The Internet is training us to upload more visuals. When you post to social media you notice how many likes and comments you get. Since videos and photos tend to get more likes and comments it trains your brain to share those things more often. Apple rolled out emojis on the iPhone in 2007 and now most people can’t remember life without them.
As business owners we need to recognize this trend and harness it. Internet readers read by scanning in an F pattern, so when you write something that you actually want people to read you should put the most important information in the first two paragraphs, use section headers that summarize content, and use supporting and illustrative images to get your message across.
When using social media for your business, always be sure to include images. People tend to assimilate more information from visual sources than they do from text or links. Humans can process an image after looking at it for 13 milliseconds, so it’s important to leverage visual information to get through to your customers and your colleagues alike.
How does your business leverage the power of visuals in its marketing and advertising efforts? What are you doing to better reach customers online? Utilizing visuals can make a serious impact for your business. Learn more about the visual Internet from this infographic.
Image source: Frames Direct