by Suzanne Hoenig March 21, 2016 Follow @SMHoenigMarch 21, 2016 To All the Facebook Pages I’ve Loved Before I can’t remember how many Facebook pages I’ve set up and administered by this point. It’s not countless; I just don’t care to count it. I’m still listed as an admin on a few client accounts and … Continue reading It’s 2016: Let’s Get Started with Facebook Marketing
Pinterest is expanding its ad-targeting options as it opens up to all small- and medium-sized business advertisers in the US. Tim Peterson on March 8, 2016 Facebook started a trend in August 2012 when it announced the ability for brands to target ads on the social network to people in brands’ customer databases. Since then … Continue reading Pinterest lets brands target ads to people in their customer databases
by Tamsin Fox-Davies February 1, 2016 Follow @ctctUKFebruary 1, 2016 What do you mean? I am focused! It’s a new year and time to give your business renewed focus. You’ve set your business goals for 2016, so why not give your business a boost and really achieve them? To help you do that, I want … Continue reading Get Down to Business: Let’s FOCUS on Your Business!
Jonathan BrightOctober 15, 2015 A recent podcast by US social media influencer Pam Moore got me thinking. Pam explains the dangers of lazy content marketing – creating and sharing cursory articles with little value, regurgitating these sorts of articles just for the sake of having more content on your site, and not serving the needs … Continue reading Let’s Not Risk a Return to SEO’s Dark Ages
Robert ErichOctober 15, 2015 Everybody likes to be rewarded. Parents treat cleanup time as a game of scavenger hunt for their kids. Teachers often give gold stars or classroom currency to students for good behavior. Mary Poppins famously sang, “just a spoonful of sugar helps the medicine go down.” This is gamification–making the ordinary or … Continue reading Let’s Play! How Gamification Can Improve Employee Engagement
Blake HarrisAugust 14, 2015 (August 14, 2015), we took a closer look at Adweek’s 9 Interesting and Fun Digital Marketing Stats, and tried to break down what these numbers really mean. Today, we’ll continue that endeavor, with Stats #5-9: [In case you missed Part 1, the article can be found here.] 5. Imgur has more … Continue reading Let’s Examine 9 New Digital Marketing Stats (Part 2 of 2)
Scott BarnettJune 14, 2015 Anywhere between 20-30% of all reviews are fake. Many conversations I have with business owners is how Bizyhood makes feedback “fair” for both the consumer and the business. One thing that is true is this: regardless of the popularity of sites such as Yelp and TripAdvisor (and the popularity of Amazon … Continue reading Let’s Kill Fake Reviews: How to Make Feedback Fair
Sanket PatelMay 16, 2015 The overall working of link building is now being questioned with Google’s John Mueller, himself, signalling to lessen the focus on link building to avoid harm for your website. He says that he would try to avoid link building when considering SEO for a website. Until very recently, link building was … Continue reading Let’s Forget Link Building For A While – Other Vital Verticals Of SEO
Mike ParryApril 16, 2015 Let’s get serious with auto responders! Auto responders tend to get set up almost as an after thought. We’ve planned our email broadcasting strategy for bulk sends but about those pesky auto responders? What should we send there? They also tend to get set up and often are left unchanged. We … Continue reading Let’s Get Serious With Auto Responders!
Denise ChanMarch 26, 2015 Twitter, Facebook, Instagram, Pinterest, Email…the list goes on. There are so many channels to manage and keep track of these days, how do you do it? The key is to do less. Treat email and social as one larger integrated marketing channel instead of creating dedicated strategies for each. Work smarter, … Continue reading Let’s Be Friends: Integrating Email And Social Media
