Let’s Examine 9 New Digital Marketing Stats (Part 2 of 2)

August 14, 2015

(August 14, 2015), we took a closer look at Adweek’s 9 Interesting and Fun Digital Marketing Stats, and tried to break down what these numbers really mean. Today, we’ll continue that endeavor, with Stats #5-9:

[In case you missed Part 1, the article can be found here.]

5. Imgur has more than 150 million monthly active users—a mostly young, largely male audience with a reputation for being commercially skeptical. Seventy-five percent of Imgur’s audience is under 35, and 60 percent is between the ages of 18 and 24. Brands are starting to take notice of the opportunities to tap this social audience.

A healthy reminder of two things:

1. Not all engagement is created equal: When dealing with percentages it’s easier to forget that those percentage points aren’t always as valuable as what the numbers represent. And from this statistic here we see that a prime demo (males between 18-24) is an elusive one; a demographic that’s likely underrepresented in most general statistics and one that’s more skeptical and harder to persuade. But…

2. There’s always a way! Yes, it may be harder to reach the coveted 18-24 audience but the underlying takeaway here is that there is a way to reach your target demographic. Maybe advertising on Imgur is the answer, or maybe it’s another route entirely. But the point is that when there’s a will, there is always—somewhere out there—a way.

6. Twitter’s second quarter ad sales were up 63 percent year over year, but that wasn’t enough for investors—who want to see the microblogging platform grow its user base more quickly.

7. Facebook now counts more than 1.3 billion mobile users, putting its smartphone-based audience at a billion more people than Twitter attracts as a whole.

8. Facebook’s Q2 earnings results, which beat expectations, totaled $ 4.04 billion in revenue and $ 719 million in profits. Ad revenue was up 43 percent over last year to $ 3.83 billion.

9. Do you want to express how much you love Snapchat at the beach? Well, you can buy a Snapchat beach towel for $ 24.99 on Amazon. Seriously, you can. While the Los Angeles-based social media company is set to make huge money with advertisers, it evidently wants to make extra coin on branded merch.

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