Karl Sakas — January 24, 2018 Follow @KarlSakas — January 24, 2018 Here’s how to make client reporting better! Earlier in my career, I created market share reports each quarter. My predecessor spent eight weeks a year on this task. I revamped her process—and cut timeline by 80%, from two weeks a quarter to two … Continue reading Client Reporting: How to Make It Less Painful (and More Profitable)
Dusti Arab — December 4, 2017 — December 4, 2017 December gets crazy for a lot of us. The cookies have been baked, holidays cards are out, and your house looks like Martha May Whovier decked the halls, but when you think about your impending work deadlines and all of the travel, you’re shaking worse … Continue reading 4 Ways a Virtual Assistant Can Make the Holidays Less Stressful
Lacy Boggs — December 4, 2017 Follow @blogspiration42 — December 4, 2017 Free-Photos / Pixabay I’m not going to lie: committing to doing less in my business was one of the scariest things I’ve done yet as an entrepreneur. Which sounds stupid when you put it in writing — but I bet a lot of … Continue reading Do Less to Do More
Marketers Smarten Up, Spend Less On Holiday Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, December 4, 2017 Data released Monday from The Exchange Lab, a GroupM/WPP company focusing on programmatic advertising, suggests marketers spent less on campaigns this past U.S. Thanksgiving Day weekend than in prior years. But that’s not a bad thing for … Continue reading Marketers Smarten Up, Spend Less On Holiday Campaigns
Aleah Taboclaon — November 29, 2017 Follow @aleahphils — November 29, 2017 The goal of every entrepreneur like you in the e-commerce market is to manage your budget, most especially in website promotion, and gain generous profits with the least expense. After all, no matter how great your product or services might be, if your … Continue reading 7 Steps To Promote Your Website for Less (Or Even For FREE!)
How do you get the most out of your SEO program with limited resources? Columnist Bobby Lyons outlines his strategy for using analytics data to find areas of the site that, if improved, could drive additional revenue for the business. Bobby Lyons on November 2, 2017 “Do more with less.” How often in our … Continue reading The SEO ‘do more with less’ cookbook
Angela Ruth — October 18, 2017 — October 18, 2017 Invoicing, despite being the backbone of businesses of all sizes, didn’t experience a revolution until recently. In fact, for decades the process was the same. You wrote down the services or goods provided, mailed it to your clients or customers, and waited for the payment … Continue reading How To Be An Invoice Ninja – Costs Less Than You Think
Heather Lloyd-Martin — September 6, 2017 — September 6, 2017 StockSnap / Pixabay Sometimes, you need good content, and fast. Maybe a team member missed her deadline, so you now have a big hole in your editorial calendar. Or client work is hitting fast and furious, and you don’t have time to write a long-form … Continue reading 5 Blog Post Ideas That Take Less Than Two Hours to Write
Trying to determine whether it’s worth your time to invest in ever more website content? Columnist Conrad Saam lays out a framework to help you decide. Conrad Saam on July 5, 2017 At the end of last year, I shared the results from three of our projects showcasing how we had increased traffic by … Continue reading More content, less traffic: Part II
Julie Chomiak — June 29, 2017 — June 29, 2017 Unsplash / Pixabay With 36% of small business shoppers looking for new businesses through online research, it’s important to have an online presence. But how do you know you’re making the right impression when potential customers get to your website, social media profiles, or local … Continue reading 10 Things That Make Your Online Presence Look Less Professional
