Trying to determine whether it’s worth your time to invest in ever more website content? Columnist Conrad Saam lays out a framework to help you decide. Conrad Saam on July 5, 2017 At the end of last year, I shared the results from three of our projects showcasing how we had increased traffic by … Continue reading More content, less traffic: Part II
Julie Chomiak — June 29, 2017 — June 29, 2017 Unsplash / Pixabay With 36% of small business shoppers looking for new businesses through online research, it’s important to have an online presence. But how do you know you’re making the right impression when potential customers get to your website, social media profiles, or local … Continue reading 10 Things That Make Your Online Presence Look Less Professional
Mark Miller — June 7, 2017 Follow @MMtwopointfive— June 7, 2017 Unsplash / Pixabay One major trend we’ve watched in recent years as a marketing talent agency is that more pressure is on marketers than ever to drive results and prove their value. If you’re taking on a new marketing position, it’s especially important to … Continue reading 4 Ways to Make an Undeniable Impact at Your New Marketing Job in 1 Month or Less
Trust in digital advertising is improving, but there is still work to be done to improve the perception of pervasive ads. Columnist Brad O’Brien offers tips on how to maintain a positive relationship between your ads and your audiences. Brad O’Brien on May 25, 2017 Ads on social platforms and sponsored content on media … Continue reading How to make ads less adversarial
Deji Atoyebi — April 27, 2017 Follow @I_amAtoyebiDeji— April 27, 2017 Let me guess: you’re managing a business and wish to rake in more profits than you’re currently doing. But there’s a little problem: you haven’t gotten to wrap your head around increasing sales. Chances are also high that you’ve learned and used persuasive online … Continue reading 4 Ways to Sell More With Less Persuasion
Dave Brock — April 24, 2017 Follow @davidabrock— April 24, 2017 It’s become trite to say “sales has changed more in the past 5 years than in all preceding history.” Indulge me with leveraging this trite phrase. Usually, I look at these issues from the customer point of view, knowing that much of what has … Continue reading Doing Less With More!
Less Talking. More Doing by Katy Keim, March 24, 2017 Marketers love to make predictions. It’s in our DNA. But why do we always focus so much attention on the future instead of taking action in the present? Ideas are great, but harnessing the industry zeitgeist can be a lot more effective. Here are some … Continue reading Less Talking. More Doing
Amanda Clark — February 10, 2017 Follow @GrammarChicInc— February 10, 2017 Your resume is a marketing tool, not your life history. Sometimes less is more – but this doesn’t mean you have to cram everything onto one page using slim margins and a tiny font. You want your resume to be readable but focused and … Continue reading When Less is More on Your Resume
Stephan Aarstol — January 9, 2017 Follow @TowerPB— January 9, 2017 Here’s a snapshot of the American workforce in the early 20th century: Our own Industrial Revolution — influenced by the United Kingdom — required employees to work six days a week and log 10-16 hours per shift. Not surprisingly, that dogged schedule maimed or … Continue reading Do More in Less Time: 3 Steps to Get Greater Productivity From Shorter Workdays
Susan Friesen — January 8, 2017 Follow @eVisionMedia— January 8, 2017 Are you overwhelmed by the volume of advice you see and read each day by business and marketing experts? It’s easy to get excited about trying new things in your business and ending up following a lot of experts on social media and subscribing … Continue reading Too Many Gurus: Why Less is More and How to Refocus
