How marketers can gain more insights from their lead lifecycles using status tracking. Corey Patterson on November 24, 2021 at 12:36 pm Gone are the days where traditional marketing fought on an even playing field with digital. The acceleration of technological growth, spurred on by the pandemic, has transformed campaigns and the ways brands generate … Continue reading 3 ways to gain more visibility into your lead lifecycle
Liz Kislik November 7, 2021 In an odd coincidence last week, three different clients described the difficulties they’re experiencing because of their dislike for or distress about someone they work with. The circumstances in the three cases were quite different, but somehow produced the same result: The clients’ discomfort about their situations caused them … Continue reading Why Let Automatic Emotional Habits Lead You Astray? Think This Way Instead
Jeremy Durant November 1, 2021 B2B web designs can be lovely and enjoyable, but they should also be functional. While award-winning websites explore new trends and take us on an artful journey, websites that drive leads maintain or increase revenue. In this brief article, we are going to share 5 B2B web design tips for … Continue reading B2B Web Design: Tips for Lead Generation
Joe Martinez October 29, 2021 Racking up conversion metrics on your channels may look great. Having a click-through rate is something most paid media advertisers work towards. But if the majority of those users aren’t quality, then we are looking at vanity metrics. I like to tell many of my clients I’d rather have fewer … Continue reading 4 Easy Lead Qualification Strategies for Better Clicks & Conversions
Dale Keipert October 12, 2021 Is your marketing goal really lead generation? Or, is your goal to get more customers? There is a difference, and without a lead nurturing strategy, you’re only going to be generating numbers. Let me explain. Lead nurturing is required to continue the marketing conversation while the prospective customer is going … Continue reading Lead Nurturing and Lead Generation
Howard J. Sewell October 6, 2021 Should you allow prospects to enter a personal email address when they fill out lead gen forms? B2B marketers seem divided on the question. In a recent LinkedIn poll, almost half of the respondents (46%) indicated they’d rather force prospects to enter business emails on forms, even if it … Continue reading The Case for Allowing Personal Emails on Lead Gen Forms
Judy Caroll September 20, 2021 Competition in the high-tech industry is very tough. It got even tougher because of the uncertainty and the change that rocked the whole world. The change has made a lot of organizations and businesses realize that working from home has a positive impact on their employees. And with that kind … Continue reading High-Tech Lead Generation Strategies to Boost Conversion and Retention
Amy Drader September 12, 2021 Check vector created by stories – www.freepik.com Knowing when someone is ready for leadership is not always clear. A star performer may have high quality skills, exceptional performance, and a great attitude but does that mean they can get the same performance out of others? Senior leaders are sometimes burned … Continue reading Is Your Star Performer Ready to Lead?
Debra Murphy August 23, 2021 For every business, obtaining leads – people who are interested in your products or services – is an important marketing activity. Without generating leads, your business will not have any customers. In order to consistently generate quality leads, you need to plan your lead generation strategies that will work for … Continue reading Lead Generation Strategies for Small Businesses
Surya Ranjan Pandita July 23, 2021 Live chat is increasingly playing a greater role in customer support, especially due to the pandemic and resulting market changes over the last year. In fact, live chat played a key role in helping already-burdened customer support teams deal with the additional workload and troubleshooting caused by COVID-19. However, … Continue reading The Ultimate Guide to Lead Generation Using Live Chat
