Tag Archives: Lead

Mailchimp, Sprout Social lead this week’s AI-powered martech releases

Here’s your guide to all the AI-powered martech products, platforms and features that came to market this week Constantine von Hoffman on April 13, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, … Continue reading Mailchimp, Sprout Social lead this week’s AI-powered martech releases →

FanDuel Bets On Horizon Next, Names It Lead ‘Paid Media’ Shop

Leads Generation

FanDuel Bets On Horizon Next, Names It Lead ‘Paid Media’ Shop by Joe Mandese @mp_joemandese, March 10, 2023 Online gaming marketer FanDuel Group has named Horizon Media’s “Next” unit its lead agency for its estimated $200 million paid media account. The assignment follows a competitive review managed by ID Comms and is effective immediately Responsibilities … Continue reading FanDuel Bets On Horizon Next, Names It Lead ‘Paid Media’ Shop →

Why this canned-wine company tapped Elizabeth Banks to lead its marketing

Marketing Platforms

By KC Ifeanyi February 23, 2023 When Marian Leitner-Waldman launched her canned-wine company Archer Roose in 2014, she hit on a relatively untapped market at just the right time. Between 2014 and 2016, there was a 125% increase in canned-wine sales, driven by consumers looking for convenience (enjoying a single-serve can versus opening … Continue reading Why this canned-wine company tapped Elizabeth Banks to lead its marketing →

Samsung taps a former Mercedes-Benz designer to lead its mobile design team

Samsung

Motorola DROID review Joshua Topolsky While the camera certainly seems capable of taking great looking photos, getting everything to play nice isn’t as easy as it should be. First off, the camera is painfully slow to focus and snap pictures — and when it does, the results can be unpredictable. Strangely, the lens … Continue reading Samsung taps a former Mercedes-Benz designer to lead its mobile design team →

How advertisers can take the lead in reducing carbon emissions

Advertisement Industry

5 steps advertisers can take to reduce their contribution to the heavy carbon cost of digital marketing. Robin Clayton on January 11, 2023 Global warming due to human activity requires all businesses to reduce their carbon footprint. The aviation industry, in particular, has been labeled a notorious contributor to greenhouse gas (GHG) emissions over the … Continue reading How advertisers can take the lead in reducing carbon emissions →

7 Ways to Use Marketing Automation for Lead Nurturing

Marketing Automation

7 Ways to Use Marketing Automation for Lead Nurturing Syed Balkhi / 27 Nov 2022 If you’re like most businesses, you’re always looking for ways to generate more leads and sales. And if you’re like most businesses, you don’t have a lot of time or money to waste on marketing techniques that don’t work. … Continue reading 7 Ways to Use Marketing Automation for Lead Nurturing →

Google Ad Cost Per Lead Rose For 91% Of Industries Analyzed

Google Advertisement

Google Ads Cost Per Lead Rose For 91% Of Industries Analyzed by Laurie Sullivan @lauriesullivan, November 14, 2022 The cost per lead has increased significantly, with 21 of 23 industries seeing an increase year-over-year. The average overall increase — 19% — is significantly higher than last year’s increase of 5%, in contrast to 2020’s decrease of … Continue reading Google Ad Cost Per Lead Rose For 91% Of Industries Analyzed →

Practice Lead: Getting Started with the Agile Marketing Navigator

Marketing Agility

A Practice Lead ensures that an agile team has the skills, tools and assets it needs to be effective. Stacey Ackerman on October 13, 2022 Today we’ll dive into the Practice Lead role. This is one that’s unique to marketing and you won’t hear this term in other agile frameworks. Here’s how we describe this … Continue reading Practice Lead: Getting Started with the Agile Marketing Navigator →

Why an Amazon executive just signed on to lead this digital pharmacy startup

Startups Promises

By David Salazar July 13, 2022 Digital pharmacies looking to set themselves apart in a crowded field are taking a page—and executives—from the biggest names in tech. Case in point: SoftBank-backed startup Alto Pharmacy, which just landed a top Amazon exec as its next CEO. Alicia Boler Davis will take the reins of the company … Continue reading Why an Amazon executive just signed on to lead this digital pharmacy startup →

How several states are taking the lead on restoring overtime pay

Wage Gap

By Marcus Baram May 22, 2022 This article is from Capital & Main, an award-winning publication that reports from California on economic, political, and social issues. After decades of decline in overtime pay, the Biden administration is considering action to sharply expand access in a time of high inflation. This is the fourth article … Continue reading How several states are taking the lead on restoring overtime pay →