The digital landscape is an ever changing environment – websites should keep up with the trends online to be on top of the search results. Lots of changes have affected search in 2015 and now, as 2016 is coming to an end, all eyes are on the newly emerging trends and the updates that Google has in stock for us.
Social media content, for one, has been indexed on Google and other popular search engines, blurring the lines between ‘web’ and ‘social media’ SEO strategies. Studies show that 76% marketers use Social Media to support and boost SEO. Links to content on Facebook, mentions with appropriate hashtags on Twitter, LinkedIn, Google+, YouTube and other social networks plays a role in how search engines understand your website is credible and relevant.
In the past year, marketers used video as a powerful tool to drive their digital and SEO efforts. We are expecting more businesses to embrace the ‘vlogging’ trend, and use videos to capture new audiences.
Mobile optimization has also become a trend and search engines reward websites that look good on all devices. Mobile search grows up to 43% every year, with most smartphone users searching for local information like business location and reviews.
Voice search is also becoming a huge part of mobile usage and has elevated the pain of typing keywords to run a search query. This is useful for adults with 40% of them using this function to search for directions and also useful for teens using voice search while watching TV.
Keeping track of all the changes in the vast world of SEO is difficult. You might finally get the hang of one SEO strategy, only to learn that it’s outdated or now forbidden by Google, and you have to learn a whole new strategy.
Download this infographic from Caliber Interactive Dubai that highlights the 7 trends every digital marketer should be aware of.
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