Susanna Gebauer — August 26, 2017 Follow @dreckbaerfrau — August 26, 2017 Email is still one of the most powerful and valuable assets of any online business. Any blog or business that is trying to market or move products online needs to collect email addresses and nurture their email list. The first step towards building … Continue reading 10 Irresistible Lead Magnet Ideas To Grow Your Email List
Contributor Seth Price discusses how automation, content marketing and eliminating limits to follow-ups will improve the success of your lead nurturing efforts. Seth Price on August 22, 2017 There’s no shortage of resources available on best practices for generating leads. Today, you can find a sea of advice on landing page optimization, content marketing … Continue reading The 3 undisputed truths about lead nurturing
Nathan Ive — August 16, 2017 — August 16, 2017 CFOs today face several ever-evolving challenges. Digital disruption continues to change the way business gets done everywhere from self-driving cars to closing the books. Additionally, businesses embracing hybrid business models that are bridging the internet-brick and mortar gap need to experiment and innovate without spending … Continue reading Lead, Transform, Operate: A 3-Step Imperative for the Modern CFO
Dan Abelow — August 4, 2017 — August 4, 2017 Lesson for Leaders Advertising is the Internet’s main business model. But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. Media will decline when OTT (Over-the-Top) streaming decimates cable subscriptions. These damage industry leaders along with people’s privacy … Continue reading Lead Exponential Digital Growth Through Publishing and Advertising
John Nemo — July 21, 2017 Follow @JohnNemoPR — July 21, 2017 An entire cottage industry of LinkedIn software hacks, browser extensions and other add-ons are making it easier than ever to generate leads on the world’s largest social media platform for professionals. An entire cottage industry of LinkedIn software hacks, browser extensions and other … Continue reading 3 Great LinkedIn Lead Generation Hacks
How can marketing better align with sales? Contributor Sweta Patel walks you through the ins and outs of building a lead-scoring plan and the metrics for tracking lead-scoring success. Sweta Patel on July 18, 2017 These days, customer journeys look less like a yellow brick road and more like an endless maze with numerous … Continue reading Lead scoring: A bridge from marketing to actual sales
Grant Thomas — July 10, 2017 Follow @gsthomas22 — July 10, 2017 Digital marketers can create more sales opportunities by focusing on email lead capture. More contacts to market to means more chances for a sale. The value of an email address lies in direct, sales oriented communication that drives revenue. It may differ from … Continue reading 10 Lead Magnet Ideas for An Irresistible Email Opt In Offer
Jessica Mehring — July 1, 2017 Follow @horizonpeak — July 1, 2017 The days of boring lead-capture forms and irritating questions from sales reps are over. An interactive content assessment – also known as an assessment, persona assessment, personality assessment or maturity assessment – is an easy way to automate your lead scoring while engaging … Continue reading 21 Ways to Turn Your Assessments Into a Lead Gen Powerhouse
Meredith Crawford — June 30, 2017 Follow @MeredithCrawfo — June 30, 2017 geralt / Pixabay Digital transformation: more and more businesses are throwing this term around and an increasing amount are talking about its pitfalls. Notable contributors to the Harvard Business Review like Stefan H. Thomke and Markus Hammer have even gone so far as … Continue reading You Can Lead a Horse to Digital Transformation but You Can’t Make Them Digitally Transform
Jaime Nacach — June 28, 2017 Follow @bloominari — June 28, 2017 Innovative products have the ability to raise sales significantly, but without interested customers, those products will sit on the shelves. You can raise interest and gather contacts with effective lead generation strategies. These strategies are sure to raise interest in your company by … Continue reading The Keys to Successful Online Lead Generation
