By Robert Brady June 15th, 2017 Since LinkedIn was acquired by Microsoft there has been a flurry of new features and capabilities. One such feature is the introduction of Lead Gen Forms. So what are they? How do they work? Should you be testing them? Let’s dive in. What Are Linkedin Lead Gen Forms? Lead … Continue reading How To Use LinkedIn Lead Gen Forms
Erik Devaney — June 5, 2017 — June 5, 2017 The lead capture form has become one of the most ubiquitous tools in a marketer’s toolbelt. For a decade now, it has been the mechanism that makes inbound marketing and lead generation possible. As a result, many marketers have become obsessed with optimizing forms. It … Continue reading Should You Get Rid of Your Website’s Lead Forms?
Matt Goldman — June 1, 2017 Follow @TheOriginalBull— June 1, 2017 Well managed leads are the best starting point towards your business’s growth; and even minor slips in their handling can easily spell the difference between losing and gaining a new customer. Since its introduction to the sales pipeline, the automated distribution process has completely … Continue reading The Time-Saving Capabilities of Lead Distribution Software
Ross Shanken — May 30, 2017 Follow @RossShanken— May 30, 2017 Opinion: Until now, long lead forms and tiny screens haven’t mixed The number of mobile consumers connecting to brands via Facebook advertising is skyrocketing. The company is reaching 1.284 billion users daily, making 84 percent of its advertising revenue from mobile and continually evolving … Continue reading 3 Essentials for Increasing Your Facebook Lead Ads Conversion
Nick Patel — May 28, 2017 Follow @NickMarcom— May 28, 2017 Conversions through blogging has hit a new grade and marketers are swearing to the wonderful boost blogging has given to lead generation. In fact, it is so effective that 82% of the marketers who write blogs frequently are seeing positive ROI from their inbound … Continue reading How to Convert Your Blog into a Lead Magnet [Infographic]
Personal Branding Blog — May 24, 2017 — May 24, 2017 It’s not a new phenomenon. Psychological tests have been used in employee selection processes since World War I. Determining how to reduce turnover, increase productivity and more accurately predict employee performance has been and remains a goal of nearly every organization. Due to its … Continue reading Do Personality Tests Lead to Better Hiring Decisions?
Randy Milanovic — May 13, 2017 Follow @kayak360— May 13, 2017 One of the interesting things I’ve learned studying behaviour and unconscious bias in marketing is that most people tend to think of themselves as being average when it suits them, but extraordinary when it helps their self-esteem. And, because all of this happens on … Continue reading Why Does Consensus Often Lead to False Positives?
Sean Ogle — April 24, 2017 Follow @seanogle— April 24, 2017 You’ve all heard that the money is in the list. And that’s all fine and good, but the hard part is actually getting people on that list. The fact of the matter is, getting subscribers isn’t as easy as it used to be. People … Continue reading The Beginner’s Guide to Creating Lead Magnets that Work
AJ Agrawal — April 16, 2017 Follow @ajalumnify— April 16, 2017 Change is inevitable, and the strongest companies across verticals recognize that ongoing change is a necessary ingredient to remaining competitive. Consumer behaviors today are changing at an unprecedented pace thanks to rapid technological advancements; most brands have robust dedicated social media teams, whereas ten … Continue reading 5 Ways to Lead Your Employees Through Major Organizational Changes
Megan Totka — April 14, 2017 Follow @MeganTotka— April 14, 2017 You can lead a horse to water, but you can’t make him drink. The same can be said about content: you can create amazing content, but you can’t force your audience to read it. That’s why having a smart content strategy is absolutely essential … Continue reading Lead Your Customers to Your Best Online Content: Here’s How
