Cent Muruganandam — December 19, 2017 Follow @centmuru — December 19, 2017 Once a business is up and running the biggest challenge is lead generation or customer acquisition. You may have heard digital marketing is the best bet and offers the best value for money when it comes to targeted lead generation. Investing in Search … Continue reading Top 10 Lead Generation Tools in Digital Marketing [Infographic]
Ian Addison — December 15, 2017 — December 15, 2017 Many companies have adopted LinkedIn as part of their sales strategy because they see major potential in having direct access to their ideal clients’ decision makers. However, not all companies have seen an immediate return on their investment. I find that this is happening because … Continue reading Social Selling: The Volume-Based LinkedIn Approach Used By Sales Organizations & LinkedIn Lead Gen Firms Does Not Create Revenue
Esther Cohen — November 28, 2017 — November 28, 2017 Leads are the foundation of any successful sales process. The quality and quantity of your leads determine the quality and quantity of your clients. Any agency that wants to scale its operations should first focus on scaling its lead-generation. A well-defined, systematic process for capturing, … Continue reading How to Build a Scalable Lead Generation System for Your Agency
Susanna Gebauer — November 24, 2017 Follow @dreckbaerfrau — November 24, 2017 Networking on LinkedIn can get you better targets LinkedIn may not be the social network that first comes to mind when we are talking about marketing – but you should not underestimate it. While you should not expect tons of traffic to your … Continue reading B2B Lead Generation – 8 Ways to Find and Connect to the Best Leads on LinkedIn
Jaime Nacach — November 15, 2017 Follow @bloominari — November 15, 2017 Generate more leads with a more robust Facebook marketing strategy Most businesses have a Facebook page, but they aren’t taking full advantage of one of the most powerful marketing mediums on the web. Facebook has approximately 2 BILLION active monthly users, making it … Continue reading Diversify Your Facebook Marketing Strategy for Better Lead Generation
Emily Ferrall — November 14, 2017 — November 14, 2017 Were you planning on #adulting today? Well, not on Instagram you aren’t. Banned hashtags and shadowbanning are the two new trending topics you need to discuss when planning content. By accidentally including banned hashtags in your posts, you might miss out on potential engagement, lose … Continue reading How Banned Hashtags Could Lead to Instagram Shadowbanning
Danielle Riley — September 27, 2017 — September 27, 2017 stux / Pixabay When it comes to marketing, design isn’t just about making things look pretty. Don’t get us wrong—that’s definitely an important piece. But more often than not, the true measure of what makes a campaign, design, or any piece of marketing material successful … Continue reading How Good Design Increases Lead Conversions
If you want to have a strong data-driven organization, it’s essential to use data throughout your design process. Columnist Brian Massey shares tips to help you be a data leader in your design decisions. Brian Massey on September 11, 2017 . It can be hard to change things. I know. I started writing about conversion … Continue reading Lead the charge to use data in every stage of your design process
Jomer Gregorio — August 30, 2017 Follow @JomerGregorio — August 30, 2017 If you’re a digital marketer or a sales professional, creating an inbound strategy for the first time is a daunting and challenging task, to say the least. While there is a wealth of knowledge, free and purchasable online, only a few know where … Continue reading Inbound Lead Generation Checklist [Infographic]
Amanda Abella — August 27, 2017 — August 27, 2017 The feast or famine cycle is a common struggle among small business owners. Often times, this is due to a cash flow problem. The cash flow problem is usually a result of business owners not getting paid fast enough. Faster payments are usually an afterthought … Continue reading 5 Ways to Use Online Systems Lead to Faster Payments
