Esther Cohen — August 21, 2018 — August 21, 2018 One of the hardest things for any growing agency is capturing leads at scale. In this guide, we’ll share unbeatable tactics you can use to grow not just a handful, but hundreds of leads. Read on to learn how. You’ve got a finely optimized suite … Continue reading 12 Scalable Lead Generation Tactics For Unmatched Agency Growth
Email Drives Both Lead Generation And Nurturing: Study by Ray Schultz , August 13, 2018 Email is a close second to social media as a productive B2B lead-generation tactic. But it is first in lead nurturing, according to Generating and Nurturing Lead Survey, a study by Ascend2. Of the 229 marketers polled, 47% say email … Continue reading Email Drives Both Lead Generation And Nurturing: Study
Paul Keijzer — August 9, 2018 Follow @Paul_Keijzer — August 9, 2018 Nietjuh / Pixabay What do you achieve with an engaged workforce? According to a recent Gallup poll, an organization with engaged workforce leads to: 17% higher productivity 20% higher sales To add to this, there 2013 poll found companies with high levels of … Continue reading How Playing Games Can Lead To An Engaged Workforce
Contributor Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand their marketing campaigns. Manny Rivas on August 6, 2018 Customer life cycles and marketing campaigns alike are becoming increasingly complex and difficult to measure. Marketing attribution is the fundamental, yet complex, concept of reporting … Continue reading 3 attribution considerations for B2B lead generation
David Kiger — July 9, 2018 Follow @davidkiger — July 9, 2018 rawpixel / Pixabay Heightened levels of public attention and analysis come with the territory for CEOs. This high-profile visibility makes it even more important for leaders to have a strong sense of ethics, and to be accountable when mistakes are made. … Continue reading A Strong Sense of Ethics is Vital for CEOs to Lead a Successful Business
Marco Cirillo — May 22, 2018 Follow @Leadsbridge — May 22, 2018 The mobile technology industry is growing by leaps and bounds. It will interest you to know that the number of mobile phone users has grown from 4.1 billion in 2013 to 4.77 billion in 2017 as shown below. In 2019, the number of … Continue reading 3 Ways to Get More Leads by Building a Solid Mobile Lead Generation Strategy
By Stefan Des May 10th, 2018 Lead generation is very important for any business that want to succeed. This is why 58% of marketers say their lead generation budget will increase this year. But the truth is 30% – 50% of leads are not ready to buy. Infact, according to MarketingSherpa, 61% of B2B marketers … Continue reading 7 Jaw-Dropping Tips To Increase Your Sales With Lead Nurturing
Syed Balkhi — April 25, 2018 Follow @SyedBalkhi — April 25, 2018 Chatbots truly revolutionized the way small businesses handle customer support. Being able to provide 24-hour support with zero costs is one of the many benefits that chatbots provide for businesses. In fact, the majority of users prefer to use chatbots to communicate with … Continue reading How to Use Chatbots for Lead Generation: 4 Tips
Justin McGill — March 26, 2018 — March 26, 2018 These sales terms get thrown around all the time. But what really is the difference between a Prospect vs Lead vs Opportunity? There’s so much confusion around prospect vs lead, lead vs opportunity, prospect vs opportunity. Are they all the same? Terminology in sales isn’t … Continue reading Prospect vs Lead vs Opportunity – What’s the Difference?
Al Gomez — March 21, 2018 — March 21, 2018 Mobile is something we could no longer take for granted. Several surveys have revealed how mobile usage has finally outgrown desktop usage. In the digital marketing industry, the shift of consumers from desktop to mobile has been very apparent. A report from Interactive Advertising Bureau … Continue reading Turning Your Mobile Website Into A Lead Generation Machine
