Tag Archives: Lead

SEO Misconceptions Lead Small Businesses To Pull Back Investments

SEO Mistakes

SEO Misconceptions Lead Small Businesses To Pull Back Investments by Laurie Sullivan  @lauriesullivan, (March 19, 2018)   Some 55% of small businesses plan to invest in search engine optimization SEO this year — up from 52% last year. But when it came to investments in 2017, marketers fell short in their intentions. Not all marketers … Continue reading SEO Misconceptions Lead Small Businesses To Pull Back Investments →

Does Tracking Lead To Hacking? Study Scores Email Practice

Email Marketing Tools

Does Tracking Lead To Hacking? Study Scores Email Practice by Ray Schultz , Columnist, March 1, 2018 It may be an understatement to say “the simple act of viewing emails contains privacy pitfalls.” But that’s the main theme of  “I never signed up for this! Privacy implications of email tracking,” a research paper delivered at … Continue reading Does Tracking Lead To Hacking? Study Scores Email Practice →

Pinterest names Square’s former Business Lead, Francoise Brougher, as its first COO

Pinterest

Brougher will lead efforts to expand Pinterest’s global operations and advertising business. Amy Gesenhues on February 27, 2018   Pinterest has named Francoise Brougher as its first chief operations officer. The veteran technology executive will officially begin her role on March 12, overseeing Pinterest’s sales, partner marketing, measurement, corporate and business development, and communications teams. … Continue reading Pinterest names Square’s former Business Lead, Francoise Brougher, as its first COO →

Busting e-commerce myths that lead to bad marketing decisions

eCommerce Metrics

Contributor Pratik Dholakiya takes on the role of marketing myth-buster to debunk 7 e-commerce clichés and shed light on the truth about what works and what doesn’t. Pratik Dholakiya on February 15, 2018   Even the smartest marketer can make a terrible marketing decision if that decision is based on an outright falsehood. Myths about … Continue reading Busting e-commerce myths that lead to bad marketing decisions →

How Email Marketing Automation Can Help You Conquer Lead Generation

Leads Generation

Jaime Nacach — January 3, 2018 Follow @bloominari — January 3, 2018 Make the Most out of Your Email Marketing Efforts Generate More Leads, Without Even Trying Email marketing is a mainstay in your lead-generation arsenal, and for good reason. It’s a simple way to connect with users, create calls to action, and foster prospects … Continue reading How Email Marketing Automation Can Help You Conquer Lead Generation →

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