Tag Archives: language

Why English May Not Be the Future Language for Business

Simon Davies — November 18, 2016 Follow @SimonTheoDavies— November 18, 2016 English is not only a global language, it’s the global language. It’s an official language of the UN, EU, and NATO and is spoken by around 1.5 billion people around the world. That’s even more impressive given that fewer than 400 million speak English … Continue reading Why English May Not Be the Future Language for Business →

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Business Guides

by Charles WhitemanSeptember 8, 2016 The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges … Continue reading Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets →

How To Use Browser Language & Analytics To Find New Markets

Search Engine Marketing

By Mohamed Hedi Lassoued August 10th, 2016 In a global market, website visitors speak and communicate in multiple languages. It may be interesting to see how often your website visitors can read your content in their preferred language. You can do this by comparing the language of the page to the language setting in their … Continue reading How To Use Browser Language & Analytics To Find New Markets →

How Search Experts Can Speak C-Suite Language

Professional Services

By: Rand Fishkin, July 1st, 2016 SEOs and executives speak different languages. It’s a simple fact, but it’s one that often acts as a blocker for getting your ideas and investments approved. A simple change in how you communicate your marketing goals, triumphs, and challenges could be what’s standing between you and getting the C-suite … Continue reading How Search Experts Can Speak C-Suite Language →

Email Language That Works: 5 Subject Line Tricks

Email Marketing

by Maggie Wise April 7, 2016April 7, 2016 By 2017, 132 billion business emails will be sent everyday. With roughly 1 billion email accounts, that is an average of 130 emails sent and received—and that is just the business emails. Consumer and personal email statistics are much, much higher. [Source: radicati.com] Add to that, the … Continue reading Email Language That Works: 5 Subject Line Tricks →

Mobile marketer Kahuna adds Locales tool for language and location targeting

Marketing Guide

Including its previously released Intelligent Events, this is the second segmentation tool the company has added this year. Barry Levine on April 6, 2016 at 12:36 pm From Kahuna’s video introducing Locales Mobile marketing platform Kahuna is adding another layer for mobile targeting. The Redwood City, California-based company announced today the launch of Locales, which … Continue reading Mobile marketer Kahuna adds Locales tool for language and location targeting →

How Natural Language and Context Affects Online Reputation Strategy

Reputation Online

by Kent Campbell March 6, 2016 Follow @reputationxMarch 6, 2016 People search differently on mobile than they do on the desktop and that affects reputation management companies. Big changes to Google like voice search and contextual interpretation alter the way online reputation experts and SEO professionals manage the search results of their clients. Mobile search … Continue reading How Natural Language and Context Affects Online Reputation Strategy →

Digital Marketers Beware: English Language Set to Lose Online Dominance

Digital Transformation

by Simon Davies February 14, 2016 Follow @SimonTheoDaviesFebruary 14, 2016 The English language has been a dominant force in both the offline and online world for some time now. However, in recent years there has been a decline in the popularity of English in the digital sphere. In 1996 figures showed that more than 80% … Continue reading Digital Marketers Beware: English Language Set to Lose Online Dominance →

Are You And Your Customers Speaking The Same Language? Does It Matter?

Customer Engagement

Should you call a pullover a “sweater” or a “jumper?” It depends on your strategy. Just make sure you’re speaking the same language as your potential customers, advises columnist Rachel Lindteigen. Rachel Lindteigen on December 11, 2015 Over the past few years, I’ve observed an interesting trend, and it’s troublesome to me. I wonder if … Continue reading Are You And Your Customers Speaking The Same Language? Does It Matter? →