Social networks have created a huge platform for broadcasting enthusiasms, whether by your neighbor or a celebrity you follow. Barry Levine on February 7, 2017 You’re at a party and notice a friend is wearing a new pair of bright red sneakers. He raves about how they feel, so you go out the next … Continue reading MarTech Landscape: What is influencer marketing?
Dave Sutton — February 6, 2017 — February 6, 2017 Did you know Wendy’s upcoming Super Bowl ad was inspired by the recent Twitter spat (read: roast) of a user who challenged the freshness of the fast food chain’s beef? Following a few days of roasting Twitter users, Wendy’s conducted research and that found seven … Continue reading 4 Actionable Insights from Nielsen’s Social Media Landscape
What should retailers expect for this year’s Black Friday? Columnist Chris Kerns dives into the social data to uncover trends that will help marketers plan ahead. Chris Kerns on November 21, 2016 The holiday season is approaching, and along with it comes the busiest time of the year for retailers around the globe. Black Friday … Continue reading The shifting social landscape of Black Friday
Emma Hart — November 8, 2016 Follow @TheSearchParty— November 8, 2016 Still struggling to hire the perfect employee every time? If so, you’re stuck in an older recruitment model that doesn’t reflect the ways that technology has shifted the landscape. Fortunately, getting caught up can be easy, so long as you have built a positive … Continue reading Navigating Recruitment’s Ever-Changing Landscape
According to a leading developer: They’re the “biggest thing to happen to the mobile web since the iPhone.” Barry Levine on October 26, 2016 Three Progressive Web Apps Progressive Web Apps (PWAs) could become more than just another tech term to learn. In fact, according to tech blogger and JavaScript expert/Progressive Web App developer Henrik Joreteg, they are … Continue reading MarTech Landscape: What are Progressive Web Apps?
by Aashish Sharma Follow @ineedseoOctober 10, 2016 Most people have probably wondered what it could have on their business if they suddenly got the recommendations of a great name. And if you did not ask that question, you should do it. Really. And not necessarily for the reasons you think! Apparently, brands have sought the … Continue reading How Influencers Are Redefining the Landscape of Social Media
by Jack Loechner, Staff Writer @mp_research, August 9, 2016 According to a SumoHeavy study of over 1,000 U.S. consumers, the digital commerce landscape is quickly evolving, and there are many variables that impact the online shopping experience. Looking for a better understanding of how consumers feel and interact with various devices, channels, and features, the study finds that consumers … Continue reading The Digital Commerce Landscape
With the martech landscape hitting the 3,500 mark, it’s easy to get overwhelmed. But columnist Erik Matlick explains why the bevy of choices represents an incredible opportunity. Erik Matlick on June 16, 2016 Have you seen the ChiefMartec Marketing Technology Landscape Supergraphic? With 3,500 marketing technology company logos squeezed onto a single slide, it’s been … Continue reading 4 reasons to love the Marketing Technology Landscape supergraphic
Confused by the display advertising landscape? You’re not alone. Columnist and Googler Brad Bender simplifies this complex topic and dives into the three components of programmatic buying that you should know. Brad Bender on May 30, 2016 You’ve probably seen the Display Lumascape. This chart is the most frequently referenced visual I’ve ever seen from … Continue reading Demystifying the display advertising landscape
As an alternative to Google’s advertising waterfall, simultaneous bidding can increase prices for websites’ ad space. Barry Levine on December 21, 2015 Next to ad blocking, header bidding is one of the hottest topics among digital advertisers and website publishers. It’s complicated and quickly evolving, but it can give publishers more control over — and … Continue reading What Is Header Bidding — And Why Should Publishers Care?
