Jody Glidden — August 16, 2017 — August 16, 2017 Like every other accounting firm, yours is likely under growing pressure to transform the way it interacts with clients. From the use of client-facing and internal technology to positioning your firm through differentiation, the way we do business is changing. It doesn’t help that the … Continue reading 7 Ways Accounting Firms Can Thrive in a Changing Landscape
Will Price — June 15, 2017 Follow @lordwilliam— June 15, 2017 Oh, millennials. You wonderful, enormous assemblage of entitled, elusive, digitally-savvy, social-media-fiending, meme-generating, disposable-income-garnering, Kanye-misunderstanding, kombucha-drinking target market. What are brands to do about you? You’re the largest generation to date. Everyone wants your attention, and you know it. Brands try everything tactic in the … Continue reading How Millennials Are Changing the Shopping Landscape [Infographic]
Kent Campbell — February 17, 2017 Follow @reputationx— February 17, 2017 There was a time when you couldn’t get a chicken soup recipe while sitting on the toilet. Strange but true! It used to be that you asked your mom, or your friends, a book, or your local librarian for information. Today, instead of picking … Continue reading How People Search: Understanding the Landscape
Social networks have created a huge platform for broadcasting enthusiasms, whether by your neighbor or a celebrity you follow. Barry Levine on February 7, 2017 You’re at a party and notice a friend is wearing a new pair of bright red sneakers. He raves about how they feel, so you go out the next … Continue reading MarTech Landscape: What is influencer marketing?
Dave Sutton — February 6, 2017 — February 6, 2017 Did you know Wendy’s upcoming Super Bowl ad was inspired by the recent Twitter spat (read: roast) of a user who challenged the freshness of the fast food chain’s beef? Following a few days of roasting Twitter users, Wendy’s conducted research and that found seven … Continue reading 4 Actionable Insights from Nielsen’s Social Media Landscape
What should retailers expect for this year’s Black Friday? Columnist Chris Kerns dives into the social data to uncover trends that will help marketers plan ahead. Chris Kerns on November 21, 2016 The holiday season is approaching, and along with it comes the busiest time of the year for retailers around the globe. Black Friday … Continue reading The shifting social landscape of Black Friday
Emma Hart — November 8, 2016 Follow @TheSearchParty— November 8, 2016 Still struggling to hire the perfect employee every time? If so, you’re stuck in an older recruitment model that doesn’t reflect the ways that technology has shifted the landscape. Fortunately, getting caught up can be easy, so long as you have built a positive … Continue reading Navigating Recruitment’s Ever-Changing Landscape
According to a leading developer: They’re the “biggest thing to happen to the mobile web since the iPhone.” Barry Levine on October 26, 2016 Three Progressive Web Apps Progressive Web Apps (PWAs) could become more than just another tech term to learn. In fact, according to tech blogger and JavaScript expert/Progressive Web App developer Henrik Joreteg, they are … Continue reading MarTech Landscape: What are Progressive Web Apps?
by Aashish Sharma Follow @ineedseoOctober 10, 2016 Most people have probably wondered what it could have on their business if they suddenly got the recommendations of a great name. And if you did not ask that question, you should do it. Really. And not necessarily for the reasons you think! Apparently, brands have sought the … Continue reading How Influencers Are Redefining the Landscape of Social Media
by Jack Loechner, Staff Writer @mp_research, August 9, 2016 According to a SumoHeavy study of over 1,000 U.S. consumers, the digital commerce landscape is quickly evolving, and there are many variables that impact the online shopping experience. Looking for a better understanding of how consumers feel and interact with various devices, channels, and features, the study finds that consumers … Continue reading The Digital Commerce Landscape
