With the martech landscape hitting the 3,500 mark, it’s easy to get overwhelmed. But columnist Erik Matlick explains why the bevy of choices represents an incredible opportunity. Erik Matlick on June 16, 2016 Have you seen the ChiefMartec Marketing Technology Landscape Supergraphic? With 3,500 marketing technology company logos squeezed onto a single slide, it’s been … Continue reading 4 reasons to love the Marketing Technology Landscape supergraphic
Confused by the display advertising landscape? You’re not alone. Columnist and Googler Brad Bender simplifies this complex topic and dives into the three components of programmatic buying that you should know. Brad Bender on May 30, 2016 You’ve probably seen the Display Lumascape. This chart is the most frequently referenced visual I’ve ever seen from … Continue reading Demystifying the display advertising landscape
As an alternative to Google’s advertising waterfall, simultaneous bidding can increase prices for websites’ ad space. Barry Levine on December 21, 2015 Next to ad blocking, header bidding is one of the hottest topics among digital advertisers and website publishers. It’s complicated and quickly evolving, but it can give publishers more control over — and … Continue reading What Is Header Bidding — And Why Should Publishers Care?
by Sam Warren December 12, 2015 Follow @rankpayDecember 12, 2015 So you’re going to do your own SEO. Where do you start? What’s the first step? Most SEO experts will tell you a campaign should begin with a good old fashioned competitive analysis. You’ve probably done at least one of these before, but it probably … Continue reading SEO Analysis: How to Understand the Competitive Landscape
by Kara Burney December 11, 2015 Follow @wkndatburneysDecember 11, 2015 While nearly all B2C marketers use social networks to promote their brands, social media marketing is by no means a one-size-fits-all solution. Across different industries, which social channels prove to be most and least effective? Which B2C brands build loyal, engaged communities, and which simply post content into … Continue reading The Complete B2C Social Media Landscape In One Chart
Marketing at the local level can be enhanced — and more efficient — when tasks are automated. Claire Schoen on October 26, 2015 Marketing to consumers at the local level has always been challenging for large national brands — or for any organization — with multiple locations. Corporate managers want centralized control while combining brand … Continue reading What is Local Marketing Automation Software?
Scott VaughanSeptember 25, 2015 Marketing Technology has become an important weapon in the quest to discover, engage and delight customers. While marketers try to sort through their needs and identify what and with whom to invest in, it seems like every week there’s a new landscape or “MarTech stack” produced by a vendor or industry … Continue reading Building an Interactive MarTech Landscape from the Buyer’s Perspective
Call tracking software can help businesses of all sizes connect online and offline marketing efforts, but it has a few risks, too. Claire Schoen on July 20, 2015 Call analytics software measures and manages the inbound phone channel (including both landlines and mobile phones), from initially assigning call tracking numbers to measuring, monitoring, analyzing and … Continue reading Martech Landscape: What is Call Analytics & Tracking Software?
Luke ReesJuly 4, 2015 Search is currently going through something of a transformation. As Google gets more sophisticated at understanding our search queries, the way we find information is becoming more intuitive and ‘human’. Online search has become a conversation, rather than an awkward keyword guessing game. In addition, the stigma against talking to mobile … Continue reading How Voice Search Is Shaking Up the Marketing Landscape
Chris BeckApril 28, 2015 If you have worked in an office, you’ve probably heard some interesting terms around your cubicle or meeting room. Whether you’re talking about a company’s scalability, or thinking outside the box for new business ideas, office jargon is a growing component of corporate culture. In a business culture, we have unique … Continue reading The Landscape of Office Jargon (Infographic)
